Autumn usually finds me trying to drum up work now that the kids are back at school. I love the time I have with them over the summer but it tends to lead to a bit of a slump. My marketing efforts drop off and when projects end, as they have this year, there isn’t a waiting list. Mainly because the people I work with have been away too.
Of course, there are plenty of industries where the summer is completely manic. The wonderful travel agents I know look after their customers while they’re away. Even if the work’s been done making the bookings the customer care doesn’t stop.
Autumn gives most of us the opportunity to get back to a bit of normality. That’s why it’s the perfect time to review your goals.
In my last blog post, I talked about the reasons why you should get to know your customers. If you missed it, you can catch up 
When you run your own business it’s easy to get bogged down in the day to day stuff. The work that needs doing for your customers, the next Facebook post or when you need to get your books off to the accountant.
Getting to know your customers is important regardless of your industry, but it’s especially important when you work in travel.
When your customers think about holidays they probably just need a break. They’ve been working hard and they want some rest and relaxation along with a change of scenery.