Do you want to make your hotel famous?

There are some hotels whose names will be recognised wherever you go in the world. You could be in New York or on an island somewhere in the Pacific and people will have heard of the Ritz, The Dorchester or Claridges. You might think that your regional hotel will never be able to reach those […]

What niche do you want to be famous for?

Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche you’re aiming […]

Why on earth would I want to niche down?

When you start talking about niching, people start to panic. It’s a natural reaction. Why would you deliberately narrow your audience when there’s so much potential business out there? You’d have to be crazy to turn good customers away, right? Well, maybe not. The trouble with marketing to the whole world is that you don’t […]