When I first started my business, using content marketing was an easy decision. I produce content for other people so it was the obvious way for me to showcase my skills. That said, deciding exactly what I was going to write proved slightly more challenging.
I knew that I had the ability to talk to people and translate what they told me into something other people would enjoy reading. However, I’d spent my writing life up to that point either working on fiction or writing reports and advice letters to clients when I was still working in the law. I had hundreds of ideas but still didn’t know where to start!