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How you can put personality into your marketing

It might be a cliché, but it’s true: people buy from people. Even when you shop with a big brand, your decisions end up being based on the service you receive. A helpful member of staff could convince you to buy something and have you recommending them to your friends.

What does that have to do with putting personality into your marketing? Quite a lot. The truth is that sharing something of yourself could help to bring new customers your way.

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