You might not have heard about the three social media modes before, but trust me, you’ll want to know about them. We’ve all heard about Facebook’s new emphasis on building communities. How do you build community? By getting people talking on your posts and about your content.
The most important thing to remember about social media is that it’s social. It’s not about you giving your customers a lecture. They want to see things that inspire them and get them excited rather than just hearing about how wonderful you are. In short, it’s about them, not you. When your customers see something they enjoy they’ll respond with a like, a comment or by sharing it with their network. That’s where the three social media modes come in.