Your content marketing: why you need to keep in touch with your customers

by Kirsty France | Nov 26, 2018 | Uncategorised

How much time, money and effort do you spend on content marketing? I’m going to hazard a guess that at least one of those things is going to loom large in your marketing efforts.  Hopefully it’s working for you. (If it’s not you can go back to basics and sign up for...

How much marketing is too much?

by Kirsty France | Nov 19, 2018 | Uncategorised

If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like.  Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page...

What confrontation taught me about marketing

by Kirsty France | Nov 13, 2018 | Uncategorised

Have you ever avoided a confrontation, in business or life generally? Do you feel as if you backed down when you should have stood up or did it teach you something else? I once had a confrontation that played on my mind for a very long time. I decided to tell you...

Customer personas: you need to get to the details

by Kirsty France | Nov 5, 2018 | Uncategorised

If you’ve never heard of customer personas before, don’t panic. It’s basically a fancy way of saying ‘who do you want as your customer?’  I’ve talked about the importance of getting to know your customers before, but this time we need to get down to the nitty gritty. ...