by Kirsty France | Jun 30, 2025 | copywriting
Who do copywriters help? You might have asked that question and assumed there’s a simple answer, but no. I feel as if I’m putting my ex-solicitor hat on when I say it depends on you, the copywriter and what you need. Copywriters help with different projects, whether...
by Kirsty France | Jun 23, 2025 | Case study
When you run a service-based business, working one-on-one with clients like I do, you need to work well together. A few factors can influence your relationship, like whether your personalities fit, if you have the right skills, and whether your working practices...
by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience
Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...
by Kirsty France | Jun 9, 2025 | content marketing, content writing
(So you need to talk about it in your marketing.) Have you ever described your work as boring? I’ve heard variations of it so many times, where people describe their business as being ‘not very interesting’. It often means you avoid talking about your work in your...
