Category: business life

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A copywriter’s letter to Santa

Santa reading a letter from a copywriter
Photo by Jill Wellington from Pexels

I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin, new slippers.” Yes, I have reached the age where new slippers or a nice scarf are the perfect present. But what if we had to be creative and write a letter to Santa as adults? What would you actually ask for? I started writing a list then remembered I’m a copywriter. The impulse wouldn’t be to just write to Santa. It would have to be a sales pitch. So, with that in mind, read on for my list. Then find out how the copywriter in me would pitch it to the big guy…

What I really want for Christmas

  1. A day to myself
  2. A big pile of books
  3. A day out that the grown-ups will love as much as the kids

The copywriter’s letter to Santa

Dear Santa,

How are you? I know it must have been a tough year – did you have to put the elves on furlough for a while or were you able to stay open as an essential service? Hopefully it was the latter because we really need some extra Christmas cheer this year. I know you’re busy and the elves are working their fingers to the bone making all the toys so I’m keeping it simple. That way you can just scatter some of your magic dust in the direction of this copywriter and her family.

The thing is, I’ve been really good this year. In fact, my whole household has. That’s why I’m not just asking for things for myself. I’m thinking of them too. That’s why I really, really want a day to myself. Yes, you read that right. I don’t mind where it happens. Truth is, it’ll take me from a stressed out and, frankly, irritable Mum to a person who’s lovely to live with again. Won’t that be great for everyone?

While you’re in the mood to give me some time on my own, I’d really appreciate a big pile of books to go with it. I know there’s a teetering pile of unread paperbacks by my bed and I’ll get to those, I promise. It’s just that I’d really love to read something that someone else chose because they thought I’d enjoy it. I always think that books are a portal into someone else’s world. We could definitely do with a bit more of that at the moment. If everyone does the same maybe you won’t have to deliver to so many war zones in the Christmases yet to come.

One final thing. I don’t know what it’s like for you up there in the North Pole, but down here in Leicestershire life gets busy. We spend so much time juggling that we forget to have fun. Either that or we find ourselves having the same days out over and over again until everyone is bored and grumpy. I know you’re a big fan of keeping the Christmas spirit going all year so here’s how you can help. Find us a new day out that we’ll all love. That way, when you settle down for your long winter nap you’ll know that there’ll be peace on earth (at least, there will at my house).

Thanks for everything Santa (especially the time off, books and family fun). There’ll be a mince pie and a dram waiting for you at my house.

Happy Christmas,

Love Kirsty x

Would you like to create a new pitch for your audience? (Or even Santa.) Get in touch and let’s have a chat about how I can speak your customers’ language.

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How I learned to be honest with my clients

How I learned to speak out and be honest.
Photo by Andre Furtado from Pexels

Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while I realised that, while things were going well, I felt as if I was wearing a mask that didn’t fit. When I was a lawyer I started working part time after my children were born and I did the same in my business. But somehow, the way I talked about my boundaries had changed. As a paid employee I had no issue with saying “I don’t work on Fridays” but somehow I couldn’t be that honest as a business owner. It was as if I had to deny that my children had any impact on my working life. I felt as if I wouldn’t be taken seriously if I was a part-timer. Here’s what changed things.

Realising that my clients were parents too

When I started my business I expected to work with people who’d appreciate the expertise I’d developed in my legal career. I understood how lawyers and insurers think and knew how to translate that into language their clients would understand. As it turned out, that isn’t what my clients have in common. I certainly work with people who work in insurance and law, as well as loads of other types of business. A lot of them are sole traders. Even more are parents and that’s how the penny dropped. They chose to work with me because I understand the juggle. My client calls typically start with a chat about the family before we get down to business. If a wheel falls off somewhere we both know we can be open and honest about it. It makes for much better relationships all round.

Needing to practice what I preach

The next thing I realised was that I was writing content telling people that they needed to be themselves in their marketing. Sometimes the thing that makes a new client choose you over someone else offering the same thing is, well, you. I once asked a client for some feedback to help me understand what they valued and what they thought my strengths were. In response to the strengths question they put “your personality – show more of it!”  That was ages ago but it’s stayed with me. I realised that while I’d relaxed a lot I was still afraid to show my full, slightly geeky, personality. It’s still a work in progress but I think I’m getting there. The main thing I learned was that I couldn’t ask my clients to come out of their shell if I didn’t do it myself.

Making honest connections

One of my favourite things about this job is learning new stuff. I’ve thought about focusing on one sector a few times but it never lasts. If you get a gathering of copywriters the conversation will often turn to the weirdest thing you’ve ever written about, or the most boring, or just the things you never expected to learn about.

Of course, when it comes to finding the right clients, that’s not the only important thing. I’ve wondered whether I needed to actively like my clients, but I don’t think I do. (Although it would be a problem if I really couldn’t stand them.) If I’m going to write in your voice, we need to have a rapport. That’s definitely not going to happen if we can’t be honest with each other about who we are and what’s happening in our lives.

Do you need some help telling an honest story in your marketing? Book a no-obligation call and let’s have a chat. Alternatively, you can sign up to my mailing list for hints and tips to your inbox every month.

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Why your website copy matters

Getting started writing website copy.
Image by Bongkarn Thanyakij via Pexels

Creating a website for your small business can be pretty daunting. If you’re doing it yourself you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals out there who will build it for you, but which do you choose? Even businesses who employ web designers to create their site for them often decide to write the website copy themselves. After all, how hard can it be? Or how important is it really? Here’s why your website copy matters and why you need to get it right.

You need to talk to your ideal customers

When a new visitor lands on your site you have less than 15 seconds to show them they’re in the right place because you have what they need. That means it isn’t about you. It also means that you need to use language and images that speak directly to the kind of customer you can help. I know that small business owners are sometimes reluctant to do this. They worry that they’re excluding people. The truth is, if your website tries to talk to everyone you don’t hit the mark with anyone. When you’re specific about who your products and services are for you’ll get customers who love what you do and that you’ll enjoy working with.

You need to sound like you

Your website copy will work better if it’s in your voice. OK, maybe a polished version of your voice. Your personality might be the difference between a website visitor choosing you or someone else. The way you do this in practice depends on how you work. You might want to sound professional and approachable, completely down to earth or a total eccentric. It all depends on your brand and how you want to come across. It’s especially important if your service means they’ll deal with you one to one. If there’s a massive disconnect between how you come across on your website and the way you are in person you can lose the trust you’ve spent time building.

Using keywords well

I know we’ve all heard about SEO and the importance of targeting the right keywords so you get found in searches. The thing is, the way you use keywords in your writing is really important. There’s no point using all the right keywords to bring people to your website if the site itself is unreadable twaddle. There used to be a school of thought that website traffic was the only important thing. It resulted in lots of blog posts and website pages that made no sense. Thankfully, times have changed and Google now prioritises content that’s actually useful. Your website copy should include keywords but the most important thing is that it’s easy to read and helpful.

Focus on what’s important

As I said before, your website isn’t about you. It’s really about your customers. You might be incredibly excited about the new product or service you’ve created and want to tell everyone. That’s great, but you need to pause. Ask yourself what your customer will get out of this. What are the benefits? How will it help them go from having a problem to an easy life? Your copy needs to show them that. It needs to take their aspirations, values and beliefs about themselves and wrap it all up in one clear message. When you can do that, you show them that you understand them on a personal level. That’s what turns them into customers.

Does that sound complicated? If you need some help, get in touch. I can help you edit what you already have or write your website copy for you. Alternatively, sign up to my mailing list for handy hints and tips straight to your inbox every month.

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Why I’m thrilled we’re going back to school

A thrilled mum whose kids have gone back to school.

Lockdown has brought challenges for all of us. It’s made us more aware of what we actually need in our lives. Everyone’s experience is different. You might have struggled with isolation, or you could have the opposite problem. One of the strangest things for me, as someone who’s used to working at home on my own, was the sudden invasion of the rest of my family. In fact, I’m still sharing the office with my husband. The biggest challenge of all was home schooling. I’m not sure I can actually call it that if I’m being totally honest. I don’t know if my kids learned anything from me. It’s been a tough time and I’m absolutely thrilled that my two have gone back to school. This is why.

Mental health

The thought of schools closing sent me into a blind panic. My work relies on peace and quiet, especially when I’m getting into a new project. I made a plan of things I could do at the kitchen table while the kids got on with some work, thinking I could organise my way out of it.

I couldn’t.

The one thing I didn’t take into account was how much time I would spend supporting my anxious children. Sometimes they’d cry. Other times they’d just hide in their bedrooms or spend an hour and a half procrastinating over a five minute task. The truth is, they were sinking. Home and school don’t normally overlap this much. Home is a safe place where they get to play. It isn’t me handing out handwriting practice. My youngest went back to school for three weeks at the end of term and he was like a different child. Even though school was different, he thrived on regaining some sense of normality.

Mum guilt

Guilt is a familiar concept to pretty much any working mum. Everyone’s coped (or not) in their own way. I’ve spoken to plenty of business owners who have basically ignored their kids. School work generally depends on the child accessing what school have sent without much supervision. I felt as if I was doing a half-arsed job on everything.

Some of my friends talked about what a privilege it was having their children at home so they can teach them. That made me feel even worse. There have been some silver linings, but mainly I just wanted my happy, clever kids back. I couldn’t deal with my own thoughts and stresses about the situation. How do you support the people you love the most if you can’t even function yourself?

A functioning business

I’ve been lucky. We’re a self-employed household but my husband’s work has continued from home. We’ve had to make decisions based on finances but we’ve never been at risk of homelessness. There’s also the fact that lots of my clients went quiet just when I needed them to. The projects that they might have called me about were put on hold. It might have been a struggle financially, but at least it’s given me the time to focus on the things that really needed my attention.

Now the country’s opening up, I’ve started to get busier. There have been a few mornings where I’ve abandoned the kids to the TV. It’s been the only way to keep things going. Cue more mum guilt. Going back to school means that they’re spending the day with people who are there to take care of them. I’m sure I’m not alone in feeling massively relieved about that.

I’m telling you this story because I know I’m not alone in having these struggles. My clients have them too. Talking about the things you share with your customers helps you to build trust. If I can help you find the right story, please get in touch. I speak your customers’ language.  

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Why I’m not buying into hustle culture

Hustle culture causes stress
Photo from energepic.com via Pexels

I used to follow lots of business gurus who talked about ‘hustle’. They’d mention their families but the main thrust of their advice was that you needed to work, work then work some more until you’d ‘made it’. I never really saw much about what life would look like when you’d made it, or indeed whether there was an actual definition. The overall idea seemed to be that you shouldn’t take a holiday or even a day off until you’d got to the top. Hustle culture was everywhere. Even the people who had kids talked about the importance of balance but seemed to spend their evenings and weekends working. Of course, I don’t know what was happening behind the scenes. Everything I saw about these people was based on what they put on social media. All the same, it played on my mind. Did I really need to subscribe to hustle culture to have a successful business?

What’s my problem?

When I say I’m not buying into the hustle, that doesn’t mean I believe in slacking. Working hard is part of building a successful business. I think my issue is that hustle seems to go beyond that. It’s not just hard work. I’ve seen people talk about not sleeping or never taking a day off. As someone with two small children I know that not getting enough sleep is a form of slow torture. There’s no way I’m doing it voluntarily. There might be times that you need to work silly hours to get something done, but it’s not sustainable long term.

I knew that I needed to create my own definition of success and mark my own boundaries if I was going to get anywhere.

Defining success

I see a lot of people online talking about earning 6 or 7 figures. That might be meaningful to some, but not me. Not that I’m longing to live in a cave or anything. I’d just rather make enough to have a nice life, quality time with the family and a few decent holidays. If that means I don’t get to be a millionaire that’s OK.

When it comes to role models I take social media posts with a pinch of salt and talk to people I actually know. The main thing I discovered is that everyone has different boundaries. The important thing is to look at how you want to spend your time and how that translates to reaching your goals.

Accountability

I sometimes wonder whether ‘hustle’ is some people’s method of keeping themselves accountable. If you haven’t worked an 18 hour day you haven’t done enough. The truth is, you don’t have to hustle to set goals and get results. If I don’t take time off I get exhausted and make bad decisions. My holidays don’t just give me family time, they provide brain space too. Looking at the world from a different angle gives me new ideas for normal life.

I also have an amazing coaching group where we commit to take action and report back. That action can even include identifying times when we need to rest so we live to fight another day. That’s the kind of accountability that gets you where you need to go.

Why am I telling you this? Because I know that a lot of you struggle with it. My business isn’t just about writing. It’s about sharing the stories that mean something to you. If you need help speaking your customers’ language and finding the stories that are important to them, just get in touch.

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Ready to outsource? How you can find the right people

Outsource by finding the right people.

Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full time employee you might be better off hiring someone to find suitable candidates. However, more and more businesses don’t want the hassle. It may even be that you only need someone for a couple of hours a week, or to work short term on a specific project. A freelancer with other clients is the ideal solution. But how do you find the right one?

Sole trader v Agency

Agencies or larger businesses are ideal if you’ve got a specific project or need help with a range of different things. There are agencies of all sizes, including some that are run by sole traders. The difference between an agency and one sole trader is that the agency will have built a team of people who can cover a range of different things and will manage them all for you.

Sole traders are great if you don’t need to outsource to lots of different people. For example, you might already have a designer who’s created your new website, but you need someone to write the copy. Managing two freelancers is relatively easy – it gets trickier if you need five or six different specialities.

Getting recommendations

When it comes to finding the right person, getting a recommendation from someone you trust is by far the best option.  You can get a personal recommendation based on their own experience so you can outsource with confidence. Of course, it’s worth bearing in mind that their needs might not be exactly the same as yours and their approach to work may be completely different.

Networking events have been invaluable for me in finding people to work with. My main memberships focus on relationship building so I’ve got to know a range of people and discovered who I get on with. Then when I need a particular service I’ve often already got someone in mind.

Personality is key

Whilst access to specialist skills is one of the main benefits of working with a freelancer, you’ll still need to consider whether their personality fits with yours. This not only makes the working relationship easier, it will get you better results. No matter what work you’re planning to outsource, communication is the key to getting it done well.

I’ve met and worked with all kinds of different business owners, but they all have one thing in common. I’ve found it easy to build a rapport with them. When I’m choosing service providers for my own business the only difference between two equally qualified people has often been that I like one better than the other.

Selection

Of course, there’s more to it than personality. It’s important to be upfront about what your budget is when you’re talking to people. This enables them to tell you whether you need more funds, to adjust your expectations. They might also be able to recommend someone else. It’s a waste of everyone’s time if a freelancer takes the time to prepare a quote only for you to find it’s double what you can afford.

Also, think about whether their working style is a good fit. You may simply need someone who gives you regular updates or uses resources that allow you to check progress. If you’re looking for coaching I’d also recommend looking at their whole approach. Some coaches help you to become more personally effective, others look at your whole business and deliver strategic operations to achieve growth. Which kind do you need?

If you’re ready to outsource your copywriting, get in touch and let’s have a chat. If you’re looking for a DIY approach, visit my online shop for resources that will help or sign up to my mailing list for monthly hints and tips as well as a copy of my free guide ‘Stop hiding your business! 5 ways to be seen online’ as a thank you.

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Networking: The business resource that keeps on giving

Networking - you are not alone

I’ve been thinking about the resources I use in my business a lot recently, trying to work out what’s working and what isn’t. I keep coming back to networking, mainly because business is often about who you know and partly because there are so many options. As I mentioned in this blog I’ve found that paid networking events have given me more solid relationships than free ones. But then I talk to other business owners and realise that not all networking is created equal. It got me wondering about the kind of networking I do and why it works for me.

Timing

There are so many networking event that you could feasibly spend all your time going to them, but you wouldn’t get much work done. The demands of family life rule out both breakfast and evening networking events for me which helps me narrow them down.

It means that I only go to daytime events, which has a massive impact on the kind of people I meet. They’re often senior employees of larger businesses, which usually means they have money to spend. (Yes, I’m totally capable of being mercenary.) I’ve also met people who’ve built up their side hustle or who threw themselves in at the deep end like me.

Connecting with people

Building a business is about creating relationships. Some of the people I’ve met networking have become customers, but others have become my unofficial ambassadors in their own networks.

My main networking group is women only and hugely supportive in lots of different ways. There’s always a listening ear and great advice. While approaches differ between business owners and employees, there’s still one common thread. We all promote each other, even though that’s not a requirement of membership. My network has widened because we mention each other on social media and attend each other’s events.

Follow up

My favourite networking groups have become my favourites because they make it easy to build relationships. I’ve no problem with making the time to follow up with new contacts individually, but it’s easy for your email (or theirs) to get lost in the midst of a heaving inbox.

While social media can be equally busy, the memberships with Facebook groups have brought more lasting relationships. Other members ask questions or share their content and the hive mind gets to work. People don’t just learn what you’re about in a chat over lunch, they see reminders all the time.

Other networking groups

I often turn down events because they don’t fit with my schedule or my budget. But I’ve also said no without really understanding why. I look at some of the people I’ve met over the years and marvel at the connections they have and the events they’re invited to. Often the only difference between us is that they’ve been in business for longer and have more contacts.

Yet sometimes I think I hold myself back through fear. What if they’re just better than me? Maybe they’re ‘proper’ business owners and I’m just someone who’s going to be found out one day? I think it’s something I need to address.

If there’s one thing I want you to take away from this, it’s to look at the events you’re going to (or not going to). Are they the right ones for you? Is avoiding some holding you back? The reason I tell you this story is not because I have a networking event to sell (I don’t), but because I hope it’ll help. It’s also because being honest and sharing my story has helped me to build my business and meet some amazing people along the way.

If you want some help sharing your story in the right way, just get in touch.

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Where do you need to spend money in your business?

Spend money in your business - image shows woman at laptop with credit card.
Image by Andrea Piacquadio via Pexels.com

Let’s face it, when you’re a brand new start up it’s unlikely that you’ll be rolling in spare cash. Unless you’ve got a trust fund or have managed to attract a massive investment, there are going to be areas where you need to economise.  That doesn’t mean cutting corners. There are lots of free resources that you can use to build your business (I wrote about some of them here) and they can be amazing. Even if you’ve been in business for years prioritising your spending is hugely important. But if you’ve just started your business and are taking a DIY approach to things, there are still times when you need to spend money. Here’s what I’ve learned so far.

Coaching

Getting the right coaching has transformed my business. It’s helped me to set goals and learn what’s getting in the way of me reaching them. (Sometimes it’s my own brain.) It’s something that I couldn’t do by myself, so it’s been worth the money. I’m not going to tell you what kind of coach to choose as what works for me could be completely irritating to you. You can find everything from spiritual guidance to coaches who’ll create your business plan for you and everything in between. My coach never tells me what I ‘should’ do (which is good because I’m deeply stubborn). She challenges me and asks great questions which let me uncover what’s actually going on.

Training

Generally speaking, when you spend money to learn a specific skill it’s because the person offering it has invested time and money in knowing their stuff. It also means that you can ask questions if you need to. YouTube tutorials are great for smaller stuff but they won’t give you feedback if you get stuck. There’s also the fact that you’re fishing around to find what you need. There’s no-one to tell you if you’ve missed something important.

Of course, there could be things that you need to learn but where you don’t have the budget for one to one training. Online training and books can give you well organised, useful information for a fraction of the cost.

Branding

I hesitated over including this. Branding is important for building your profile but a full branding package can cost you serious money. You may not have that to spare when you first start and I’m not convinced that it’s always necessary.

If you’ve got a clear idea about who your customer is and how you want to be presented the right designer can work with you to create a logo and images to get you started. You can always change things later. It’s also worth investing in a few good quality photos that are unique to you. I asked a student friend to do mine – I saved some money and she got new shots for her portfolio.

Networking

When you get together with other business owners you create relationships that help you in all kinds of ways. I’ve experienced a definite difference between free and paid events. It could be because people who’ve paid want to get the best out of their sessions. In some cases a paid membership means that you need to attend regularly to get the most from it so you build better relationships. Maybe everyone’s just in it for a decent lunch! All I can say is that the people I’ve met at paid events are the ones who’ve turned into friends and supporters along the way.

So, where do you spend money in your business? Let me know in the comments.

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Resources

Need some blog writing training? Find out more about my 121 and small group sessions here.

My no-nonsense, stubbornness defying coach is Jo Lee at Life Atlas Coaching.

If you’re a woman in business check out the Love Ladies Business Group for networking throughout the Midlands and in London.

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My isolation silver linings

Isolation silver linings and smiles.

I’m delighted to have been challenged by the fabulous Steve at https://thediaryofdad.com/ to write about the positives that have come out of isolation. I have to confess, when all of this started I was panicking. As a business owner, the possibility of not being able to work for an extended period was scary. At least I don’t have employees to worry about. I’d convinced myself that I couldn’t possibly get anything done with the kids at home. Thankfully, there have been plenty of positives. Here are just a few.

I have an amazing business community

I’m used to spending time on my own, working at home while my sons are at school. I’m also an introvert so I thought that the hardest thing about isolation would actually be having the entire family under one roof, all of the time. It actually turns out that I miss talking to other adults, whether it’s at networking events or the school gate.

Thankfully, I’m part of an awesome small business community that quickly mobilised to take events online. It’s not quite the same as hugging your friends in person, but it’s great to keep in touch. Whilst social media isn’t always good for my mental health just now, spending time in the right places has been a real bonus.

Flexibility is key

One of our biggest isolation challenges has been the change in routine. It’s also created one of the biggest positives. My kids love routine, so we’ve created our own. School have sent suggested activities home but it’s up to us how we structure them. We’ve also introduced stuff that they wouldn’t learn at school, like how to do their own laundry, as well as new takes on fun activities. Who knew you could get IT, music appreciation and cookery into organising a kitchen disco?

I’m also thankful that we’ve created a balance when it comes to working at home. My husband and I are both self-employed, but while his workload is steady, mine fluctuates. With good communication and flexibility we’ve been able to settle into a pattern that works for both of us.

Work is still happening in isolation

The fact that my business is already online so can mostly carry on going (kids permitting) was a real silver lining. However, I had no idea whether my clients had any money to spend. Thankfully, some of them do. Some are using the enforced down time to get on with projects that they hadn’t had time for before. Others just need some help communicating with their customers without sounding like they’re trying to profit from a crisis.

The thing is, we’re all just trying to get through this as best we can. It’s been really heartening to see how many people are supporting their community, including other small business, when times are tough.

My kids are mostly great

There are days when I can’t face another conversation about Pokémon. Or Minecraft. But mostly I’m really glad that we’ve got the time to listen. I feel as if I’ve got to know them better. It’s also been great to discover that they’re actually pretty resilient. My youngest turned six in isolation. The fact that this year’s party was a cake and the extended family on FaceTime didn’t faze him at all.

I always knew I was pretty patient, but it goes further than I ever imagined. It has to when your children’s insecurity about the situation comes out two hours after bedtime when you just want to flop in front of the TV. Being able to take the time to administer hugs when they’re needed has been the biggest silver lining of all.

Thanks to Steve for the nomination. I’m nominating Rona Myatt to pick up the baton and talk about her isolation silver linings.

If you’d like to learn more about what I do (when I have time to do some work) or ways to improve your business marketing, you can sign up to my mailing list by completing the form below.

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How are you?

How are you social distancing?

I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how are you’? Not just for you, but for myself as well. The last time my eldest son went to his fun football session, I got a funny look from one of the dads because I coughed. I couldn’t bring myself to tell him it was his aftershave! Now, every time I cough I wonder if it’s the first sign. Trouble is, I am a cougher. My youngest boy is too. Blame the asthmatic ancestors whose legacy wasn’t the condition itself, but extra sensitive airways. The last couple of weeks have seen me in extra vigilant mode in case the usual coughs become unusual ones. I’ve also been conscious of the different ways that people have reacted to this. I’m not going to talk about the crowds who treated social distancing as a green flag to flock to their local beauty spots. It’s a waste of energy and I’m going to need all mine. What I will tell you about is what’s helped me and what definitely hasn’t.

The personal networks

I’m lucky to be in a brilliant range of business networks, but there are some beyond that too. The parents at the school gate and the local community associations are all a part of my network. It’s been heartening to see how many people have stepped up to help. There’s been co-operation that has helped quarantined families and vulnerable people to be fed and supported in other ways. There have been social media posts in my school groups giving ideas for things to do with the children. There’s also been a phenomenal level of whingeing. I know it helps some people, but the difference between that and the alternative is really striking.

Business support

Most of all, there’s been business support. The panic that your business won’t survive doesn’t last long when you’re in a community of amazing women who’ll help you to brainstorm ideas one minute and teach you how to implement them the next. They’ve also helped to alleviate the guilt. It’s more than working parent anxiety just now. It’s the feeling that you shouldn’t be promoting your business when other people are struggling. The truth is, you shouldn’t feel bad about offering something that will help people. There’s also nothing wrong with putting on your own oxygen mask first. If you can keep a roof over your head and food on the table you’re less likely to need a bail out and that’s better for everyone.

How’s your social media?

Life is being lived on social media more than usual at the moment. There’s been extra positivity because support groups are mobilising on Facebook. There have been the usual spats, but no more than usual. The thing that’s got to me, more than anything, are the people predicting what’s going to happen. I don’t mean the experts. I’m hugely grateful for the people who are providing proper data and explaining the psychology behind the guidelines. I mean the people fretting about stuff that hasn’t happened yet, if it ever does. It took me a long time to stop worrying about things I can’t control, which means I can’t deal with other people doing it. I appreciate that’s my foible but it’s made me much more careful about where I spend time. 

I hope you and your loved ones are OK. Saying ‘how are you?’ has taken on a whole new seriousness, hasn’t it? If you need anything, whether it’s practical support, a listening ear or absolutely anything else, please shout. I’m helping quite a few people with finding the right words to market their business at this strange and crazy time, so let me know if I can do that for you too.

In the meantime, take care and I’ll speak to you soon.