by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
by Kirsty France | Jan 16, 2023 | business life, content marketing, content strategy, content writing
Image by Julie Grant Photography You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever...
by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...
by Kirsty France | Jun 8, 2022 | blog writing, blogging, content marketing, content strategy, marketing
Photo by Designecologist: https://www.pexels.com/photo/leaves-hang-on-rope-1389460/ If I told you to think about the seasons when you plan your marketing content, a whole host of obvious ideas might spring to mind. Or they might not. Maybe your business doesn’t have...
by Kirsty France | Jun 7, 2022 | blog writing, blogging, content strategy
It doesn’t matter if you’re thinking about starting a blog or have been doing it for ages, we all dry up sometimes. You think you’ve said everything you could possibly say that would interest your audience or every topic that comes to mind seems too obvious. (The...
by Kirsty France | Feb 28, 2022 | blog writing, blogging, content marketing, content strategy, marketing, social media
Photo by Karolina Grabowska from Pexels When you repurpose your blog, you take it from being a series of lovely, informative posts on your website to a content-generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a...
