Content planning and strategy

your brandDo you need to get really clear on who your audience are and how you can speak to them effectively? Are you tired of chasing customers and want them to start finding you? Then you need an effective content planning strategy that will work for your prospective customers.

I will work with you to get to know your business and who you serve to help you develop a content strategy that will meet your needs and theirs. I can review your website to make suggestions about improvements if they’re needed.  I’ll come up with blog topics that will boost your search engine rankings and help you to build relationships with both new and existing customers.  If social media feels like a minefield I’ll help you to focus your attention where it will have the most impact.

Content marketing isn’t a get rich quick strategy. In fact, it’s the opposite.  It’s a slow burn that will help you to build trust with your customers and boost your commercial reputation.  All of my plans cover a minimum of six months so that you can start to see the benefits.

Not just another meeting

I’m not interested in dragging you into yet another meeting.  You need a clear plan that you can put into action, not three hours of your life yawning in a meeting room.  We can have a half hour chat on the phone or over coffee if that’s what you need.  If your business is more complex we might need to spend a bit longer. The important thing is that you’re satisfied that I understand what you stand for and how you do business.

Your content plan

After we’ve met, I’ll go away and do the research before coming up with a content plan that fits your business.  As a minimum this will be a list of blog posts but it could also include ideas for social media, email marketing or website updates.  After that it’s over to you.  The plan is yours and you can implement it in any way you choose.

Follow up content planning and strategy support

I won’t just leave you with your plan and disappear into the sunset. If you have any follow up questions you can get in touch. I’ll also check in with you after six months to see how your plan is working and to offer extra support if you need it.  I offer workshops and one to one training if you or your team need to develop their skills.

Otherwise I hope that your plan will get you off to a flying start.  To find out more, get in touch by completing the form below.

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