by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing
The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
by Kirsty France | Jul 4, 2022 | blog writing, blogging, Christmas marketing, content marketing, marketing, writing
Photo by Brigitte Tohm from Pexels Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there who...
by Kirsty France | Jun 7, 2022 | blog writing, blogging, content strategy
It doesn’t matter if you’re thinking about starting a blog or have been doing it for ages, we all dry up sometimes. You think you’ve said everything you could possibly say that would interest your audience or every topic that comes to mind seems too obvious. (The...
by Kirsty France | Feb 7, 2022 | blog writing, blogging, content marketing, editing
Photo by Suzy Hazelwood from Pexels Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be...
