by Kirsty France | Sep 22, 2025 | Case study
If you’ve never heard the term scope creep before, you might still have experienced it. It’s what happens when a freelancer sends a client a quote and outlines the work it covers. Then, when you start work, the client begins adding bits. It’s never...
by Kirsty France | Mar 31, 2025 | content marketing, content writing
It’s easy to feel intimidated when you compare yourself to people who know more than you or have more experience. You wonder why anyone would pay you for anything when far more impressive people offer the same service. It holds you back. You think you won’t succeed...
by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing
What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...
