(So you need to talk about it in your marketing.)
Have you ever described your work as boring? I’ve heard variations of it so many times, where people describe their business as being ‘not very interesting’. It often means you avoid talking about your work in your marketing, so you could be missing out on new customers. You might not be an acrobat or rescue people from burning buildings, but you still have something of value to offer. So, I’m here to let you know that your business isn’t boring and share the reasons why you need to talk about it in your marketing.
What’s the problem with being boring?
When you think of your business as boring or dull, it stops you from sharing your knowledge in your marketing. You might assume that other people aren’t interested in your work. While they might not want to do what you do, they’ll want to know about it if they need your skills.
I also wonder how it affects your self-esteem. Your work has probably become second nature to you over the years, which could make it feel routine. I’m willing to bet you still enjoy it, though. Don’t let your assumptions hold you back from talking about your business, even if you think people know all about your work and the information they need is already out there.
Your customers need you
We all have different talents, skills and experience, and your customers need yours. The first person I ever heard saying their job was boring was an accountant. She knew loads about business accounting, VAT, and tax allowances that went far beyond what most people in the room understood. You could also ask questions, and she’d answer without making you feel stupid.
Even if you think your knowledge isn’t very exciting, other people need it. They might not know the same things as you, or they might just want to outsource their routine tasks to someone with the right skills. Sharing your knowledge in your marketing helps them find you.
You aren’t the same as everyone else
There are probably loads of businesses that offer what you do, and they’re all different. Your customers need your skills, but they might also want someone they can talk to. They might find the idea of talking to an accountant or a legal professional daunting or want someone who understands their situation.
Combining your knowledge and personality in your marketing helps you stand out. You might be a bookkeeper who specialises in working with sole traders and believes there’s no such thing as a silly question. There might be something in your background that gives you valuable insight into your customers’ lives. Boundaries are important, but giving your future clients a glimpse of your personality can make a real difference.
Ready for a chat?
I hope I’ve helped you realise that your business isn’t boring. If it’s been holding you back from marketing your business, I also hope I’ve encouraged you to come out of your shell. If you’d like some help creating marketing that’s far from boring, I can help. When you work with me, I’ll get to know you and your business and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!
Please email me to arrange a chat or book a Zoom call to find out more.
Alternatively, sign up for my mailing list, and I’ll send you a free copy of my eBook with fifty (yes, 50) topic ideas for your marketing as a thank you. It also includes hints and tips to help you structure your posts if you’re currently writing your content yourself.