What I do: transforming your plan into communication

Transforming your plan into communication blog header

Am I an entrepreneur?

When you start your own business it can come as a bit of a shock to find people referring to you as an entrepreneur. It’s certainly not a word I’ve ever identified with though I know people who do. I always think of an entrepreneur as someone who is primarily motivated by the idea of being in business and just has to come up with an idea and either learn or buy in the skills to implement it. I approached it from the other end; I wanted to use my writing to earn a living and needed to acquire the business knowledge to do it. I discovered that the definition of entrepreneur is:
1. a person who sets up a business or businesses, taking on financial risks in the hope of profit.”

That seems to fit whatever your reason for starting your business.

Why does it matter?

You may be wondering why I’m waffling on about entrepreneurship. The thing is, I’ve found that people who identify as entrepreneurs find it much easier to think about strategy. Where their business sits in the marketplace, what sort of customers they want to attract and how they should go about it. Those of us who start with a skill are very good at working in the business but struggle to work on it, simply because those bits of running a business are unfamiliar to us. Once I started to think of myself as a business owner and entrepreneur it changed my view and the way I approached things.

Hopefully, you’re already there and you’ve come up with a strategy for communicating with your customers and potential customers. You know who they are, what they like and where you can find them, both on social media and in real life. You’ve worked out what their pain points are and how you can help to ease them.

So what do you do next? You’ve probably realised that you need a website, but what do you put on it that will make your customers want to buy from you? How do you get them there in the first place?

Talk to me

If you need fantastic images, talk to a graphic designer (or if you can’t afford a graphic designer try www.canva.com). If you don’t know what to write, talk to a writer. If you know who you’re trying to talk to I can help you find the right words. Communicating with your audience is all about striking a balance between expressing your personality and brand and speaking to them in a way gives them confidence in your ability to help.

I’ll sit down with you (physically or virtually depending on how far away you are) and listen to you tell me about your business and the people you want to reach. I’ll help you work out what language your business needs to use, whether it’s formal or friendly. I can write your blog if you need one but don’t have the time or the inclination and highlight chunks of it to put on Twitter. If your customers read the local paper I can draft an email for you to send to a journalist explaining why your business is so exciting.

So what do you need? Get in touch and let me help you put your plan into words.

If you want to try a new approach to your content marketing, get in touch at kirstyfrancewrites@outlook.com or register here to receive regular updates, special offers and a free copy of my guide, ’10 Tips to create copy that converts’.