What marketing training do you need for your team?

If you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and […]

Why you need a fresh perspective on your marketing content

When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]

How your blog could benefit from training with a friend

When you want to learn something new there are usually a range of options available. Blogging is no exception (and if you want to know more about the ways you can learn about blogging, read this). Actually choosing the right method for you can be tricky. Do you opt for a workshop where you don’t […]

How you can start learning about blogging

There’s a world of difference between wanting to start a blog and actually doing it. You might like the idea but when it comes to it you don’t know what to write. Perhaps you’re looking at your already packed schedule and wondering where on earth you’re going to fit it in. Maybe you’ve even tried […]

How often should I blog?

It’s the million dollar question (well, probably). More importantly, it’s one of the number one reasons why people are put off writing a blog for their business. You probably already know about all of the benefits of blogging, like getting your customers to know, like and trust you, but somehow it keeps getting put to […]

Do you need blogging training that’s designed for you?

I suppose the question should really be – are you bored of going to workshops that all blend into one? Or are you the person who’s responsible for organising them? It can be tough to find new ways to make learning more interesting. That applies whether you’re a sole trader looking for some good quality […]

Getting together to build business

As some of you will already know, I run workshops and training to help business owners start writing their own blog.  Things don’t always go to plan but that’s OK.  Getting together with other business owners is generally a good thing in my book. I wanted to share a story (because that’s what I do) […]

Why my workshops don’t critique your writing

Are you a business owner or a writer?  It’s completely possible to be both, especially if you have a writing or marketing based business.  However for most people it’s one or the other.  If you went into business to make a product or offer a service that’s nothing to do with writing, the idea of […]

What to expect at a blogging workshop

Trying something new can be a bit scary.  You hear all these people who say ‘what have you got to lose?’ and ‘you get more confident when you try scary things’.  (Actually, I do that last one.)  Asking what you’ve got to lose is a complete minefield.  We all get those questions running through our […]