What Christmas stories are you telling?

At Christmas it’s easy to feel as if everything has become overly commercialised.  When you’re running a business you might feel as if you’re just contributing to the problem.  After all, the run up to Christmas is often referred to as the ‘Golden Quarter’ because of the increase in sales.  The good news is that […]

How much marketing is too much?

If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like.  Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page and you can find the product you viewed following you […]

Why you need to track your results

I know that the idea of tracking and analytics is enough to make you want to run and hide.  If you’re not technologically minded, the idea of installing tracking and pixels seems like a complete nightmare.  However, it is worth it. Knowing your numbers is absolutely vital if you want your business to go anywhere.  […]

Ask your audience: what do your customers need?

Henry Ford once said that he’d never have invented the car if he’d asked people what they wanted. Quite simply because they’d have asked for a faster horse.  I’m not sure that’s strictly true. Whilst people are perfectly capable of being daft at times, I imagine that most people knew they couldn’t force their horses […]

Who do you have on your team?

Let’s face it, running a business can be lonely sometimes. If you work alone you can start to feel isolated. Even if you have people working for you, it’s tough when the decision making is all on your shoulders. It’s at times like this that it’s important to take a breath, look around and remind […]