Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche you’re aiming for, you’re in the right place.
A quick recap
If you’re taking a TL; DR attitude to my last blog, here’s the short version. Choosing a niche for your business can help you to focus your marketing on a specific set of customers so that they feel you understand them. You can become known as a specialist in your area and get lots of referrals and word of mouth recommendations.
So, what niche are you going to choose?
When you start talking about niching, people start to panic. It’s a natural reaction. Why would you deliberately narrow your audience when there’s so much potential business out there? You’d have to be crazy to turn good customers away, right?
Well, maybe not. The trouble with marketing to the whole world is that you don’t end up connecting with anyone. A good marketing message connects with your customers in a way that gives them an ‘a-ha’ moment. They read your blog post or see your ad and know that you understand what they need. It all means that the more focused you are, the more likely you are to get that reaction.
I’ll forgive you if you’re wondering what on earth gamification is and what it has to do with you. Potentially, quite a lot. Gamification is everywhere, from coffee shops to online courses.
So, what is it and how could you use it?