5 business Christmas gifts that will feed your entrepreneurial spirit

Have you made a Christmas list? When you run a business,Christmas gifts can start to shift towards practicality, or even become completelyintangible. For most of the small business owners I know, the list goessomething like this: More sleep. Even more sleep. Snacks. Financial security. Wine. Does that look familiar? Now obviously that list is onlyuseful […]

How do you write a blog and keep your privacy?

One of the many benefits of writing a blog (if you want to know the others read this) is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love […]

How you can start storytelling in your marketing

I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]

What success means to me

I sometimes feel that I get bombarded by other people’s definitions of success. I hear all the talk about hustle and being a weekend warrior. Someone in one of the business Facebook groups I’m in even asked whether members were aiming for ‘five figures or six’ this year. I’m not saying that people shouldn’t have […]

Why storytelling works in your marketing

It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale read by […]