Hallowe’en: what’s your story?

I know that there are lot of different views out there about Hallowe’en. Lots of you love it, others think it’s over commercialised rubbish. Take to Twitter and you’ll find a growing movement of evangelists who see it as Satan worshipping. They clearly haven’t done their research. Hallowe’en grew out of Samhain, the old Celtic […]

How do you write a blog and keep your privacy?

One of the many benefits of writing a blog (if you want to know the others read this) is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love […]

Why you need a fresh perspective on your marketing content

When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]

How you can start storytelling in your marketing

I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]

What success means to me

I sometimes feel that I get bombarded by other people’s definitions of success. I hear all the talk about hustle and being a weekend warrior. Someone in one of the business Facebook groups I’m in even asked whether members were aiming for ‘five figures or six’ this year. I’m not saying that people shouldn’t have […]

Why you need to know your customer

I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]