Why you need to track your marketing data

Yawn. I know what you’re thinking. I’ve gone from creating mildly entertaining blogs about writing and marketing to suddenly deciding to bore you all to death. Unless you’re someone who loves numbers and digging into an analysis of the figures. If you are, thank you. I love you for understanding figures and data because that […]

Why you need to keep your marketing tone consistent

This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent you’ll get better results from your marketing […]

How often should I blog?

It’s the million dollar question (well, probably). More importantly, it’s one of the number one reasons why people are put off writing a blog for their business. You probably already know about all of the benefits of blogging, like getting your customers to know, like and trust you, but somehow it keeps getting put to […]

Why you need to know your customer

I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]

Are you making one of these blogging mistakes?

Blogging is wonderful as a business marketing tool and a creative outlet. If you’re writing a blog to promote your business it’s important to know what’s going to appeal to your audience so you can tailor the content to them. You can also air your personal views via blogging. There’s loads of scope to talk […]

Why storytelling works in your marketing

It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale read by […]

Why you don’t have to be a writer to blog

What springs to mind when someone suggests you should write a blog? Do you think of all of those influencers that you see on Instagram getting wined and dined in return for a good review? Or maybe you think it’s something for professional writers or marketing agencies? It’s true that you can pay a professional […]