Does your blog need to smile more? When you first write a blog for your business it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other hand, if it’s completely off the […]
Tag: content
Social Media: Why outsource when you can do it yourself?
As business owners, we wear lots of different hats to fulfil a variety of roles required to run a successful business. Social media is usually one of the things that keeps dropping to the bottom of the to-do list. This could be because you need to prioritise more important tasks or just because you don’t […]
When not to blog for your business
Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that) and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea for most businesses. […]
You can find the time to blog (honest!)
OK, I know that’s a sweeping generalisation. There will be plenty of you who really can’t find the time. If adding another thing into your week means giving up sleep or spending time with anyone you care about, don’t do it. Maybe you don’t even want to blog, and that’s fine. That’s what I’m here […]
Is your marketing plan ready to go for the New Year?
When you’re a small business owner the fact that you make your own marketing plan can be both a blessing and a curse. It’s always a good idea to give a new marketing plan a few months to bed in before you look back and assess whether it’s working. When you’re the one looking at […]
5 business Christmas gifts that will feed your entrepreneurial spirit
Have you made a Christmas list? When you run a business,Christmas gifts can start to shift towards practicality, or even become completelyintangible. For most of the small business owners I know, the list goessomething like this: More sleep. Even more sleep. Snacks. Financial security. Wine. Does that look familiar? Now obviously that list is onlyuseful […]
Christmas blog: Can you write one when your business has nothing to do with Christmas?
Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]
5 Christmas blog post ideas for businesses that create the perfect day
There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]
5 blog post ideas to help you sell more Christmas gifts
If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping and I’ve got a list of local businesses that I’ll be buying from in the coming month. I know that you’re already doing loads of marketing to show people what you have […]
Microblogging: why you need to start small
The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]