copywriter – Kirsty France Writes

Posted on 12th January 2026 by Kirsty France — Leave a comment

10 lessons from 10 years: what I wish I’d known when I started my business

I’m celebrating ten years in business, and it’s a real pinch-me moment. Being able to call myself a writer when people ask what I do is still a thrill because it was a dream for a long time. I’ve been thinking about what ten years in business has taught me and what the ten essential lessons would be. So, here’s what I wish I’d known when I started my business.

Get everything in writing

I got burned early on by not having a written contract. I sent a proposal via email, then the client suggested a higher fee for more work. When a dispute later arose over what our agreement included, I ended up getting paid less. Always get the details in writing before you start work.

Trust your instincts

My work depends on me having good relationships with my clients. If it’s the wrong fit, no one enjoys the process, and you don’t get the results you want. I’ve ignored my gut feeling more than once, and it’s never ended well. If something feels off, trust your instincts and walk away.

Value your service

If you’re a one-person business, the idea of standing up and saying “this is how much I charge and I’m worth it” might have you scuttling away to hide. Remember, people need what you offer, so please don’t fall victim to ‘little me’ syndrome. Getting the right support will help.

Get good coaching

Speaking of good support, finding a good coach can transform your business. They’ll give you a different perspective, ask good questions and challenge you when you make excuses. The key is to find someone on your wavelength who’ll help you find the right answer for you, rather than taking a one-size-fits-all approach.

Network

Networking has helped me find most of my clients, either because I’ve met them at an event or someone else has recommended me. It’s helped me build connections with related businesses and find support. My business wouldn’t be here without it, and I’m very grateful I was introduced to it early on.

Set boundaries

When I started, I believed people would think I was unprofessional because I only worked school hours. Now I’m upfront about it, because I don’t want to work with people who expect me to sacrifice family life for work. Don’t be afraid to set boundaries with clients or your family if it helps you work how you want to.

Follow your definition of success

A successful business can look however you want it to. It doesn’t have to mean working all hours to earn six figures. It can be flexible hours and enough money to keep a roof over your head, living in a camper, or lots of holidays. Work out what you want and aim for that.

Pay professionals

Paying professionals, whether it’s a VA, accountant, website designer or copywriter, lets your business benefit from the skills you don’t have. It also saves you time so you can focus on what you’re good at and saves you money in the long run. Networking and recommendations help you find the right people.

Know your numbers

When you understand your numbers, you’ll know whether you have a business or an expensive hobby. I kept an eye on the finances from the start, but I wish I’d kept a closer eye on website traffic and social media numbers so I wouldn’t have wasted time on marketing that didn’t work.

Look after yourself

I started my business so I could enjoy my work and choose my hours so I’d get to spend time with my family. These days I know how important it is to look after myself, so I’m trying to get better at eating well, exercising and getting enough sleep. If you’re stressed, your health will suffer, and you won’t be able to enjoy your life.

Ready for a chat?

When you work with me, I’ll get to know you and your business and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

You can email me to arrange a chat or book a Zoom call to find out more.

Alternatively, sign up for my mailing list, and I’ll send you a free copy of my eBook with fifty (yes, 50) topic ideas for your marketing as a thank you. It also includes hints and tips to help you structure your posts if you’re currently writing your content yourself.

Posted on 6th January 20266th January 2026 by Kirsty France — Leave a comment

The story so far: celebrating ten years in business

Image shows a woman with dark curly hair wearing a purple jumper and a grey scarf (me). I'm telling the story so far as I'm celebrating ten years in business

In 2015, I was working as a solicitor, had two young children and dreamt of making my living as a writer one day. At that point, I wanted to be an author and hadn’t considered copywriting as a potential option. By the beginning of 2016, I’d left my legal career behind, and Kirsty France Writes was born. Here’s the story so far.

Early days

When I first decided to start a business, I quickly realised how supportive the community can be. I already knew quite a few self-employed people and business owners. They reassured me that no one really knows what they’re doing and shared resources that had helped them. They introduced me to Facebook groups, websites and a networking group that I’m still a member of today. Networking, whether on social media or in person, got me my first clients, and it’s why I still have a business today.

Good and bad clients

I’ve had some fantastic clients over the years, and a few that weren’t the right fit. I’ve learned some valuable lessons, including how to spot red flags and turn clients away if it’s not going to work.

Even the best relationships come to an end. If you’re starting out, you might think that clients only leave because something negative happens. While things definitely go wrong sometimes, needs and priorities also shift towards something you can’t provide. I treasure the people who’ve stayed with me long term, but I’ve also learned to reflect on the great relationships that have ended to help me spot more people like them in the future.

Lockdown

I’ve worked from home since the start, so when lockdown came, lots of people told me that my life wouldn’t really change. It turns out that my sanity depends on a healthy mix of time at my desk and getting to go networking and seeing people in real life. Some networking continued online, but it’s not the same. Oh yeah, and I also had two primary school-aged children who suddenly weren’t at school anymore.

My business went quiet, but I still had some work to do. I also experimented with introducing digital products. That lasted for a few years post-lockdown until I decided it wasn’t worth the effort anymore. These days, I give away my favourite eBook to new email subscribers as a thank you.

Learning what I stand for

When I first started the business, I believed that, as an ex-lawyer, I’d work with lots of law firms and other professional services businesses. I quickly learned that I don’t generally enjoy working with bigger firms. I much prefer supporting sole traders and smaller businesses with great stories who want to get their personalities into their marketing. There are exceptions, but it’s always about the people for me. I love the variety of working for different types of businesses, moving between writing about insurance, jewellery, dogs and lots of other interesting things.

It took me a long time to embrace leaving the corporate mindset behind and to start applying that to my work and marketing. Great coaching has played a vital role in helping me loosen up and be myself. It’s still a work in progress, and getting my clients’ voices into their marketing feels easy in comparison!

The future

As I look back on the story so far, I find myself thinking about the lessons I’ve learned and what the next ten years might look like. I’m still working on being a published author and wondering how that might combine with my business.

I still want to help more small businesses shine and grow as I head into the future. If I can support you as we head into the next ten years, let’s have a chat.

Ready for a chat?

You can email me to arrange a chat or book a Zoom call to find out more.

Posted on 8th December 20258th December 2025 by Kirsty France — Leave a comment

How to create your marketing plan without the overwhelm

Image shows a dark haired woman leaning against a tree. She's thinking about how to create a marketing plan without the overwhelm.

If you’re looking ahead to next year and planning your marketing, how are you feeling? If you find it daunting, it might be time to simplify things. Here’s my guide to help you create your marketing plan without the overwhelm.

Where do your ideal clients find you?

If you’ve reviewed this year’s marketing, you’ll already understand what’s working and where your ideal clients (you know, the ones who actually pay you) come from. When you create your marketing plan, focus on the platforms that yield results.

Social media is notoriously fickle, but it has its uses if you post in the right places. It’s worth remembering that you don’t own or control the platform like you do with your website or email marketing. Your social media pages or profiles could get suspended or disappear overnight for spurious reasons, so always have a backup plan that directs people towards something more reliable.

Pick a monthly theme

Choosing a monthly theme (or a weekly one if you prefer) gives you a focus for your content. You can spend a whole month talking about the same topic in different ways. It helps your customers understand what you do because the message is consistent. It’s also brilliant for planning because you don’t have to reinvent the wheel every time you want to write a new post, and you can batch-create your content ahead of time.

If choosing a theme still feels overwhelming, this blog explains my process. You can also book a brainstorming session with me if you’d like some one-to-one support.

Choose a story

Good marketing shares your expertise and values, and shows people you understand their needs. Storytelling is a powerful way to get the message across. Humans have been sharing stories for thousands of years, so the format makes sense to our brains.

Stories don’t have to be complicated. You can try explaining how you do something, telling a story about a previous client and what you achieved, or explaining the reasons you started your business. They all demonstrate your skills and show your future clients that you understand them. A story can be something small, like the time I wrote about going crabbing with my kids on holiday, getting into chats with random strangers, and how it reminded me that doing your own thing can attract the right people.

Use different formats

You don’t have to write something new and fresh with every post. If you’ve written a blog, break it down and edit it into individual social media posts and use it in your marketing emails. You can also create a shortened version for people with less time to read.

It’s absolutely fine to say the same thing in different formats. Most people won’t see everything you post on social media, and they also have different preferences. I like a mixture of video and written content, but some people will prefer one or the other.

There might also be times when the language you use in one post won’t resonate, but a rephrased version will.

Why does my audience care about this?

When you create a marketing plan and add something new, ask yourself whether your customers will care. How does the thing you’re describing solve a problem or otherwise improve their lives? It might help them and show that you know what you’re doing, or entertain them and make you more relatable. Think about times when you can create ad hoc posts when you’re out and about, as this can show your values in action. You might be out learning new skills or connecting with other people like them.

Ready for a chat?

If you need help creating your plan or bringing it to life, let’s have a chat.

You can email me to arrange a chat or book a Zoom call to find out more.

Posted on 3rd November 20253rd November 2025 by Kirsty France — Leave a comment

Why you need a human copywriter as well as AI

Yes, you read that right. I did say you need a human copywriter as well as AI, and not instead of it. You might think I’m opposed to AI, but I’m not. If you use it well, it’s a very useful tool, but it’s not a substitute for a real person. Here’s my guide to the pros and cons.

Great ways to use AI

You can use AI for free or at a relatively low cost, which is great news if you want to keep your overheads low. I’ve used it for things like brainstorming, or filling in the blanks when I’m writing an article and want to check I haven’t missed anything important. I tend to start by coming up with my own ideas, then take them to ChatGPT to see if it can suggest more. (In fact, an MIT study suggests using your own brain is the best way to make sure you remember the information later.)

If you give your favourite AI factual information, it can help you organise your thoughts and plan tasks based on your priorities. In other words, great stuff if you want to use your time effectively and plan coherent content.

Disadvantages of using AI

Of course, AI has its downsides. It doesn’t have the same social awareness or nuance as a real person, so it can come off as tone deaf if you use it to write your content. It also doesn’t understand legal compliance or ethics, which could get you into hot water

AI works by collating and recycling content that already exists. It doesn’t have a fact checker or a filter, so it often gets its facts wrong. It doesn’t have original ideas and can’t tell the difference between great writing and something utterly predictable and generic. There’s a lot more of the latter out there, which means you get the written version of pig swill. A mix of everything with no clear flavour.

A human writer can match your tone

I’m told you can train an AI if you give it time, which is fine if you have the time and need a low-cost option. But we’re in business. We wear all the hats, make all the decisions and have lives outside our businesses that we’d like to get back to. When you work with the right human writer, they can get to know you and match your tone quickly so that you can get on with other things. We can also tailor it to the subject by listening to the way you talk about different things and understanding your tone of voice.

Relationship building

I spoke to someone recently who had named their AI and said it made them feel good about themselves. I get it, especially as I smile when ChatGPT tells me it likes my approach to a topic or that I have great ideas. The thing is, that’s part of the problem. When you have a good relationship with a real person, they’ll push back when they’re unsure whether an idea will work, rather than flattering your ego. I was chatting to someone from a charity that works to support teenage girls’ mental health, and she described a rise in toxic relationships and abuse due to AI telling teenagers what they want to hear when it comes to relationships. They expect the same, often unrealistic behaviours from real people, and it doesn’t end well.

An AI won’t buy from you, but a person will, so having a human who’ll give you feedback based on their understanding of your business and customers will help you build relationships with the right people.

Ready for a chat?

If you want to work with a human writer (who’s also open to using AI well), let’s have a chat. When you work with me, I’ll get to know you and your business, and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 13th October 2025 by Kirsty France — Leave a comment

How can a copywriter help you get organised?

I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark. I’ll work to understand all of that, even if I haven’t helped you figure it all out. If you have a head full of ideas but no idea how to turn them into marketing content, I’ll help you refine them and bring them to life. How can a copywriter help you get organised? Here’s how I do it.

Choosing a theme

Your head is full of knowledge about your business. Most of the time, you probably don’t even notice, because you use it to serve your customers automatically. You only start thinking about how much you have to say when you plan your marketing, and then it gets overwhelming incredibly quickly. I can help you get organised by getting all the information out of your head, then identifying the themes so you can choose one to focus on.

Breaking it down

Even when you’ve picked a theme to focus on for next month’s marketing, there’s still a lot you could talk about. Some topics are massive, so you can use them more than once if you break them down into smaller sub-themes. Even then, trying to cover everything would lead to mega-long blog posts or social media posts that no one reads, as there’s too much information and it’s overwhelming. I can help you break everything down and get granular enough that your posts are the right length for your chosen platform and easy to digest.

Asking questions

When you talk about things you do every day, you might forget that your customers don’t have your knowledge. In fact, that’s why they need you. I can put myself in your customers’ shoes and ask the same questions they would (or get you thinking about what they already ask). My questions can help you see things from their perspective and find the right angle. Sometimes, a question can prompt new ideas to add to your planning list.

Finding the right format

Formatting can make a big difference to your words’ effectiveness and whether they get seen. Copywriting is about encouraging people to make a decision, so you need to get your words in the right order to lead them down that path. You also need to give people the right information so they trust what you say, and formatting can play a big part in that. If they find a blog post but they’re only looking for one piece of information, using subheadings can help them find it, or ensure your answer (and the link) turns up in their search results or AI search summary.

Repurposing inspiration

Reusing and repurposing content you’ve already created helps it go further and saves you time. (Mainly because you’re not constantly having to come up with fresh new ideas for every post.) You can make the same point in multiple different ways because no one sees everything you post, except for you. I can help you with ideas for things you can create yourself, or repurpose existing posts for you, for example, by breaking a blog post down into social media posts or emails.

Ready for a chat?

If you’d like some help getting your marketing ideas organised and putting them into words, let’s have a chat. When you work with me, I’ll get to know you and your business, and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 29th September 202529th September 2025 by Kirsty France — Leave a comment

Do your marketing ideas feel messy?

Image shows a woman with brown curly hair and a panicked expression - this is what it looks like when your marketing ideas feel messy!

If your head is full of jumbled thoughts and ideas, and your marketing ideas feel messy, you might wonder how you’ll ever turn them into content that makes sense to your future customers. I generally work with people who have a plan for their marketing, but I’ve realised that I also help them sort through their ideas, refining as we go.

If your head is full of chaotic ideas and you need some help sorting them out, read on.

Do a messy brain dump

When your head is full of chaos, get it all out on paper. Yes, all of it. Get the biggest sheet of paper you can find and start writing down everything you know about your work, even if it seems obvious. Write down your services, why people need them, your conversations with customers and random bits of knowledge. Write down why you do what you do and how your business operates.

You might also start thinking about this week’s grocery shopping and child-related logistics. Write them down too, in a separate notebook if you like. Remember, no one else has to see this unless you want to show them.

Let the ideas percolate

Next, back away from the paper. The important thing is that it isn’t swirling around in your brain, with you trying to grab an idea before it vanishes. Leave the ideas for a few days.

With your mind free from holding onto every bit of information, you’ll probably find that other random ideas pop up. Add them to the sheet as they arrive, but be prepared for the information to wave at you at inconvenient times, like the middle of the night or when you’re out for a walk.

Pick out themes

When you’ve left your ideas alone for a few days, go back and look at them again. What themes can you see? When your marketing ideas feel messy, it’s generally because you haven’t focused on one theme. It makes it harder for you to focus, and it’s more challenging for your audience to follow and understand whether you can help them.

It’s a good idea to pick out the big themes first and then work out what comes under each umbrella, but you can also write down whatever you see and group them later. When I do this, my bigger topics are usually content marketing and copywriting, but it breaks down into things like website copy, blog writing, social media and email marketing. Choose the categories that work for you.

Break it down

When you’ve identified your themes, break them down into smaller segments. For example, when I talk about blog writing, I include ways to generate ideas, post structure, writing techniques and headlines, among other things. Write down every idea you can think of for ways to approach each segment. Then, choose one to focus on as your weekly or monthly theme so you can plan all your content around it. Refining your plan can be trial-and-error – you might pick something you think is relatively small, only to find yourself writing ‘War and Peace’ in blog post form.

What’s the idea for?

If you’re a one-person business, your marketing should let people get to know you as well as tell them about your services. When you understand the purpose of each theme or idea, you can find a good balance between the two. Examine each idea and ask yourself how it helps your customers get to know, like and trust you. Does it show them that you share the same values or that you have the knowledge they need?

Ready for a chat?

If your marketing ideas feel messy and you’d like some help putting them into words, let’s have a chat. When you work with me, I’ll get to know you and your business, and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 8th September 20258th September 2025 by Kirsty France — Leave a comment

How can a copywriter sound like you?

If you’re a one-person business and all your marketing is in your voice because you write it yourself, you might think you can’t hire a writer. I mean, you can’t outsource your writing when it has to sound like you, can you?

The good news is, you can. Here’s how I work with my clients to get to know and replicate their voice in their marketing

I’ll listen to you talk

I have regular catch-ups with my clients where we discuss the topic I’m going to write about and gather information. These conversations also let me hear the way they talk. In fact, I often work best with people who are good at talking to their clients in person, but freeze or slow down when writing.

I have a few clients where this doesn’t apply, as they’re smaller businesses with brand voice guidelines I can follow. That doesn’t mean we can’t have a catch-up in person, but it’s less vital to getting the work done.

We have to get on

I listen to you talk about your work before I write anything, which means you need to feel comfortable speaking to me. I also need to be able to ask questions or clarify something you’ve said without feeling awkward.

The upshot is that we need to get on well. If we can’t communicate freely, I can’t write in a way that sounds like you, and you won’t get the results you want.

I use your phrases

When you read something I’ve written for you, you’ll probably notice I’ve included a lot of the phrases you used when we spoke. That’s because you’ll probably naturally use those words when you talk with clients. Including them in your marketing means that when clients speak to you later, they feel as if you’ve already met.

When you speak to new people, you’ll probably have developed concise phrases to explain things, which will also come across well in your content. You might also use words that reflect your background or where you come from, which can help create a connection with your readers.

I’ll look at what you’ve done before

If you started off writing your marketing content yourself, you might want a more polished version when you start working with a writer. That’s what I offer, but consistency is still important. When I write for you, I’ll look at what you’ve written before to keep the overall tone the same. If you’ve shared videos, those give me another opportunity to hear you speak. They can be very helpful if I need to get your voice in my head before I start work!

I’ll ask about your audience

As well as listening to you, I try to put myself in your customers’ shoes. It helps me ask the right questions and consider what they need from your content. I’m always mindful that our speech patterns and the language we use vary depending on who we’re talking to. The version of yourself that speaks to me might be slightly different from the one you want to share with your future customers. Understanding the difference helps me write in a way that lets your audience get to know, like and trust you.

Ready for a chat?

If you’d like some help finding your marketing voice, let’s have a chat. When you work with me, I’ll get to know you and your business, and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 28th August 202528th August 2025 by Kirsty France — Leave a comment

What does your marketing voice sound like?

What does your marketing voice sound like? It might be a bit like your mum’s phone voice when you were a kid. You knew she was talking to someone important if her voice edged towards Lady Bracknell. The way you speak probably changes for different audiences, but how does it work when you’re writing for potential customers? If you’re a one-person business, sharing your personality helps you build a connection with your audience that makes it more likely they’ll buy or work with you long term.

Of course, there are a lot of factors that influence the voice you use in your marketing. In no particular order, here are my tips to help you think about what you want your marketing voice to sound like.

You are your business

When you’re a one-person business, you set the tone in terms of how you work and treat people. As customers, we make buying decisions based on our values and whether we see them reflected in the businesses we choose. Your marketing should show people what you stand for and how you work, which can also help you attract the right people. For example, I talk about structuring my working hours around family life, which means I often attract business owners with children because they know we work in the same way.

If your work involves meeting or talking to clients, ensuring your marketing voice matches the way you speak in person gives them a seamless experience. Equally, if someone meets you at a networking event and then looks you up online, they’ll feel as if they’re talking to the same person.

How professional do you need to sound?

Your profession might create expectations about the way you come across in your marketing. If you’re a financial adviser or lawyer, your clients will expect you to take their work seriously. However, they might also worry that you’ll use technical language they won’t understand, and want reassurance that you’ll communicate clearly. Your marketing voice can find the balance between the two, demonstrating your knowledge while also being approachable and friendly. Using informal language in some contexts doesn’t mean you’re unprofessional.

What experience do you offer?

Your marketing voice and writing style need to evoke the kind of experience your customers can expect when they come to you. You could write in a reassuring way, especially if you help with something that could be causing your customer stress. Think about the experience you offer. Is it calming, exciting or entertaining? How do you want your customers to feel when they work with you? The way you write can evoke those emotions and help people understand what to expect before they decide to buy from you.

Who are you talking to?

Getting to know your audience helps you understand what they need, which is one of the foundations of good marketing. It also helps you write by allowing you to imagine having a conversation with a potential customer.

When you write, think about who the post is for and what you want to achieve, then tailor your marketing voice to the person you’re speaking to. It’s a lot better than trying to talk to everyone, as you end up speaking to no one.

What’s already working?

If you’ve already been writing content for a while but haven’t looked at your analytics, start now. Reviewing what’s working helps you understand the type of posts your readers enjoy and which ones help you get results. Review your social media and blog posts to see what gets good engagement or prompts people to buy a product or book a call.

Taking this approach can help you plan what posts to create, but it can also help you work out what language people prefer. Think about whether your more successful posts use a particular marketing voice so you can replicate it in future content.

Ready for a chat?

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 11th August 202511th August 2025 by Kirsty France — Leave a comment

5 ways to reduce your content writing load

Image shows a woman with a panicked look on her face, who clearly wants to reduce her content writing load.

Have you ever felt as if there isn’t enough time to write all your marketing content? You might have lots to say or spend more time writing than you realistically have to spare if you want to get any work done. It doesn’t have to be that way. Here are my top five tips to help you reduce your content writing load.

Outsource

If you’ve got lots of ideas but lack the time or energy to turn them into marketing posts, think about what you could outsource. I spend time with my clients listening to their ideas and how they describe their work, then go away and turn it into content. A graphic designer can give you templates to make creating visuals easier, and a VA can create images and schedule your posts and emails for you. Think about the tasks you want to keep up with but would rather not do yourself, and use your network to find people who can help.

Reuse old content

If you’ve been in business for a while, you’ll probably have a reasonable amount of content you’ve created along the way. Newer followers may never have seen it, while others might need a reminder. Review your old content to see what’s still relevant, give it a polish and share it again. You can also update anything that’s changed, for example, if you’d give different advice now or if there’s been a change in the law. Repurposing it by turning it into different formats also helps it go further.

Automate as much as you can

Automation means you can create something once and leave it to do its thing. It’s particularly useful for welcome emails that greet new subscribers to your list. You can set up an automatic sequence that thanks them for signing up, lets them know what to expect, and shares information about your business, as well as some valuable resources. One of my favourite copywriters, Laura Belgray, compares it to ensuring every new guest at a party gets the same experience, no matter how busy you are when they arrive.

Batch create your content

Batch creating your content means you can write everything at once when you’re in the right frame of mind. I’ve blocked out content creation time in my calendar each month and spend a day or two writing everything. It helps me plan and lets me get into a rhythm. Switching between different tasks affects your productivity and focus, so if you’re currently trying to write a post every day and struggling to write something you’re happy with, try batch creating instead.

Share testimonials

Testimonials are great for marketing as they show potential customers how happy the current ones are. They also save you time because someone else has written most of the words for you. You only need to put them in a suitable format (and you can outsource this if you prefer). It’s a good idea to write a quick introduction reflecting on your work with the client or how their comments make you feel, but it’s a lot less time-consuming than writing a whole new post yourself.

Ready for a chat?

If you’re ready to outsource your content writing, let’s have a chat. When you work with me, I’ll get to know you and your business, and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Please email me to arrange a chat or book a Zoom call to find out more.

Posted on 4th August 20254th August 2025 by Kirsty France — Leave a comment

Have you ever got bored of marketing?

Image shows a woman lying on a sofa with her eyes closed and a book in her hand. It's how I look when I'm bored of marketing.

There are times when I can’t be bothered with my marketing. There might be other things going on, like the school holidays, when I’d rather spend time with my kids. Sometimes I feel as if I’ve said it all, and writing anything new feels like a tick-box exercise with content that will put everyone to sleep. If you’ve ever got bored of marketing too, there is hope. Here are my tips to help you keep going.

What’s the minimum?

Even if you’re bored of marketing, you need to keep going so people know you still exist. The key is to focus your effort on the platforms that will have the most impact. If you’re exhausted from scheduling on lots of channels, cut it down. Where can you best showcase your skills, and where will you find the people who are most likely to need what you offer? For me, it’s my blog, emails and LinkedIn, so I’m focusing on those at the moment. Don’t stress yourself out with work that won’t help you in the long run.

Do you sound like yourself?

Marketing that sounds like you helps you engage with your ideal customers. You might find that trying to use your voice in your marketing brings on an attack of imposter syndrome. If it does, remind yourself that your customers choose to work with you because of the relationship you’ve built. Also, trying to sound like someone else is tiring, so if you’re bored of marketing, that could be the reason. Take time to reflect and find your voice. If it helps, try talking to yourself and recording it instead of sitting down in front of a blank screen.

Lower the frequency

There’s loads of guidance out there with recommendations about how often you should post on social media to grow your business. I’m not a social media specialist, so I’m not going to add to that, save to say this. The frequency that works for you is the one you can maintain. If you’re fed up or exhausted, cut down the number of times you post or get some help. Check your analytics to see what’s working and adjust your approach as you go.

Repurpose everything

Constantly writing new stuff can get tiring pretty quickly, and your followers will only see a fraction of it anyway. Create one thing and reuse it in multiple ways so you’re not constantly reinventing the wheel. You might get déjà vu doing this, so keep a record of how you’re reusing your content to keep track. Try breaking your blog posts down into social media posts, use them as inspiration for Reels and videos and tweak them to send out as emails.

Remind yourself why you do this

I’ve been reading ‘Start with Why’ by Simon Sinek, which emphasises that people care why you do what you do more than anything else. Taking some time out to reflect on why you started your business and how you can share that with your audience will give you renewed enthusiasm for your marketing.

This approach is especially useful if you’ve been juggling, so you can take time off. Use your break to give your brain time to reset. If you’re going on holiday or spending time with your family during the school holidays, be honest. I used to believe clients would think less of me, or that I wasn’t serious, because I’ve tailored my business to work around my family. Guess what? The ones I actually want to work with don’t because they take the same approach.

Ready for a chat?

If you’re utterly bored of marketing and would rather hand the writing over to someone else, let’s have a chat. When you work with me, I’ll get to know you and your business and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!

Email me to arrange a chat or book a Zoom call to find out more.