Everyone has challenges in business. If you’re not being challenged, you’re not growing. The thing is, everyone faces challenges differently. Some treat them as an obstacle to be overcome, others as an excuse. We’ve all had those moments when we throw their hands up and say ‘I can’t do it’ when you could if you asked for help. Sometimes you just need to get out of your own way.
I’ve been lucky enough to meet some truly inspiring people. They’ve overcome enormous challenges, from childhood abuse to homelessness and divorce. What’s more, they’ve thrived and now help others to succeed.
But how do you get out of your own way? Whatever the challenge, there is a way to move forward with confidence. Let’s look at some of the most common culprits…
I have a confession to make. This is going to be one of those blog posts where I dispense brilliant advice that I haven’t taken myself.
Getting testimonials from happy clients is absolutely essential if you want to grow your business. Yet I don’t have any on my website or anywhere on social media. Why? Well, read on and you’ll discover where my strategy failed.
Why do I need testimonials?
We all know how important marketing is. If you don’t do it, your customers won’t find you. OK, networking will help, but it’ll only take you so far. People like to look at your website and check you out on social media to see what you’re about.
That’s where testimonials come in. People can read my blog to see if they like my writing style or whether my values resonate with theirs. But it doesn’t tell you anything about the experience of working with me.
What does your brand mean to you? Is it a lovely logo that you put everywhere that you can think of? Do you have a range of gorgeous visuals that make your website, social media and all your other communications instantly recognisable? If that’s as far as it goes, you’re missing out.
Have you ever been called on to explain why you do what you do for a living? This happened to me at a networking lunch recently. We always do a thirty second introduction, but this time the organiser asked us to go a bit further. As I stood up I described my former life as a solicitor and why I’d chucked it all in to become a freelance writer.
Another lady told us she was an accountant and she’d always wanted to be one, it was really boring. Then our speaker, a fantastic life coach called Sandra Pollock, began her talk. She turned to this lady and told her that she should never, ever say that her job is boring.