Given that you’re running a business and probably not living in a cave*, you’ve doubtless been bombarded by talk of ‘Facebook Zero’ and how we’re all going to have to pay to be seen.
I’ve heard that I need to be doing more videos and should be going live on Facebook more often. But is that really the solution? Will everyone just get tired of seeing videos and scroll on past?
Equally, does it mean that the blog is no more? Not necessarily. A good blog still has a place in a well-rounded marketing strategy.
(*If you are living in a cave, your ability to access the internet is very impressive.)
I confess, I haven’t made the leap into having a professional video made just yet. I’ve seen some wonderful work but the businesses featured are all, well – more active than mine. I don’t doubt that a decent videographer could tell me how to showcase my work in an interesting way but I’m not quite there yet.
If your work involves an activity, whether it’s personal training or floristry, you can engage your customers by showing them what you do. However, having a professional video made for you is quite an investment. Here are a few reasons why you might want to consider it.
It’s no secret that using video is now key to everyone’s business marketing. If this comes as a surprise to you, where have you been? Read this blog to find out why you need to include video in your marketing strategy. However, to win with video you need to get it right.
Here’s my guide to the golden rules for producing great marketing videos that will help you to win over new customers.
When you’re using video, confidence is key. But what if you don’t have any? What if the idea of putting yourself on video is enough to give you the heebie jeebies?
The good news is, there is help. Here’s my handy guide to building your video confidence and sharing your business on screen.
I know I’m just the latest voice to join in with the ‘video is big’ chorus. You’re probably sick of hearing it by now. But, if you’re tired of hearing about why you should be using video but aren’t actually doing it, why not?
If you’re reluctant to take the plunge, you’re not alone. Using video gives me the fear. I did the only thing I can do in this situation and gathered together some facts to help me get over myself. Hopefully they’ll help you as well.