Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]
Category: blog writing
5 Christmas blog post ideas for businesses that create the perfect day
There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]
5 blog post ideas to help you sell more Christmas gifts
If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping and I’ve got a list of local businesses that I’ll be buying from in the coming month. I know that you’re already doing loads of marketing to show people what you have […]
Microblogging: why you need to start small
The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]
Blogging vs YouTube: which side are you on?
Ladies and gentlemen, let us consider the contenders in tonight’s match. In the red corner – blogging, communicating with your customers using the written word on your website (or a few other places – but that’s for another blog post). In the blue corner – YouTube, letting you talk to your customers face to face. […]
Does your blog suit the season?
Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives you can include references to the things you can help with at the right time. Here’s my […]
How you can make your blog work harder for you
I know that a lot of you probably think that writing a blog sounds like a lot of effort. I’m not going to lie to you, it can be. There are plenty of people out there who’ve told me that they spent an entire afternoon trying to write a blog only to end up with […]
Why you need a blog for your business
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a criticism. When you’re […]
What marketing training do you need for your team?
If you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and […]
Why you need to know the difference between articles and blogs
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster your message on a city centre billboard or nab an […]