I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]
Category: blog writing
Why you need to keep your marketing tone consistent
This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent you’ll get better results from your marketing […]
How often should I blog?
It’s the million dollar question (well, probably). More importantly, it’s one of the number one reasons why people are put off writing a blog for their business. You probably already know about all of the benefits of blogging, like getting your customers to know, like and trust you, but somehow it keeps getting put to […]
How long does your blog need to be?
Have you ever asked yourself that question? I hear it a lot and it’s often from people who are hesitant about blogging. I suspect that there are even more people who don’t ask how long their blog needs to be. They assume that they need to write ‘War and Peace’ for every blog post. The […]
Why you need to know your customer
I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]
How you can find blog topics at networking events
There are three questions I always hear when I talk about blogging. One of them sometimes isn’t a question at all, just a statement. “I would write a blog but I don’t know what to write about.” (The other two questions are ‘how long does my blog need to be?’ and ‘how often should I […]
Are you making one of these blogging mistakes?
Blogging is wonderful as a business marketing tool and a creative outlet. If you’re writing a blog to promote your business it’s important to know what’s going to appeal to your audience so you can tailor the content to them. You can also air your personal views via blogging. There’s loads of scope to talk […]
Why storytelling works in your marketing
It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale read by […]
Why you don’t have to be a writer to blog
What springs to mind when someone suggests you should write a blog? Do you think of all of those influencers that you see on Instagram getting wined and dined in return for a good review? Or maybe you think it’s something for professional writers or marketing agencies? It’s true that you can pay a professional […]