Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 Christmas blog post ideas for businesses that create the perfect day

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]

Microblogging: why you need to start small

    The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]

Does your blog suit the season?

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives you can include references to the things you can help with at the right time. Here’s my […]

Why you need to know the difference between articles and blogs

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster your message on a city centre billboard or nab an […]

How you can start storytelling in your marketing

I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]