Why you need to know your customer

I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]

Why storytelling works in your marketing

It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale read by […]

How you can use brainstorming to boost your business

I know, I know – brainstorming is such a corporate word you’re probably squirming already.  However, I’m afraid to say that it’s the best I have for this particular subject.  ‘Putting your heads together’ and ‘having a strategy session’ where you ‘think outside the box’ are equally bad as potential entries in buzzword bingo and […]