Tag: business growth

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Who do you want to talk to in the New Year?

Planning your New Year content - who do you want to talk to?

What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes everyone happy. So, who do you want to talk to in the New Year? Here are a few ways to work it out.

Your favourite customers

Having good relationships with your customers makes life a whole lot happier. They benefit from great results, and you can work with people you like and get repeat customers. It’s essential to my business. If we don’t get on, you’re less likely to show me your personality so I can share it in your content.

Think about your favourite customers, what they have in common, and how you talk to them. That way, you can use the same language in your marketing.

Creating a connection

What do your customers like about you? We connect with people for all sorts of reasons. You might share the same sense of humour or have a similar background. Maybe your business grew out of an interest that your customers share. Sometimes, they choose your business over a similar one because they like you or your approach.

Understanding where that connection comes from helps you to write in a way that engages your current customers and attracts new ones.

What gets people talking?

If you’ve looked at your numbers, you should have a good idea about the content that engages your audience and gets people talking. I often find that my most engaging social media posts are the ones that only have a tenuous link to my work. If it’s the same for you, dig a bit deeper. What type of content gets the best response when you talk about your work? Even if it’s only a few likes, it can help you to create new ideas or use similar language.

Are you being yourself?

Putting your personality into your marketing lets you relax and have a conversation with your ideal customers. That’s the theory, at least. I know I’m not the only person who worries about oversharing and putting people off.

As you create new content, ask yourself whether the words are flowing easily or not. If you find it easier to speak naturally in videos, transcribe them and turn them into written posts. Alternatively, you can work with a writer like me who’ll listen to you talk about your business and write new content for you.

What are you offering?

Do your products and services help the people you want to work with? For example, I love working with business owners who have a marketing plan and want a writer to deliver the words. I get excited about working with new people because I want to be part of their team. I still have products and services to help people who are learning, but it’s not what I spend most of my time doing.

Ask yourself whether you’re offering services that don’t get you excited or products you’ve fallen out of love with. Could you drop them and still help the people you want to serve?

If you’ve created a plan and want help writing engaging content that lets your customers get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to get in touch. If you’d like a chat to find out how it works, you can book a call here.

Or, sign up to my mailing list for hints and tips straight to your inbox every month. You can unsubscribe whenever you like.

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Five reasons why your customers are scared to get in touch with you

Kirsty thinking about why your customers are scared to get in touch with you.

It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five reasons your customers are scared to contact you and what you can do about them.

They don’t know what to expect

Contacting a new business can be like the first day of school; exciting but also terrifying if you don’t know what to expect. That’s why schools send out loads of information to parents and have settling-in days for the kids.

Use your marketing to share what happens when people get in touch, book an appointment or come to a class. Tell them what they need to bring or what to wear. They’re more likely to get in touch when they can see the path ahead.

They think they won’t understand you

This probably applies to you if you work in law, accountancy or anything technical, particularly with lay clients. When I was a solicitor, legal speak created a shorthand to use with other lawyers, but I never used it with my clients. Your customers might be putting off something important because they think you speak gobbledegook.

If your customer doesn’t speak the same technical language as you, don’t use it in your marketing. Show them you’re a normal human being who’ll explain things in a straightforward way.

They’re worried about pressure sales

I hate pressure selling. When I got married, we immediately rejected the photographer who offered us a 50% discount, “but only if you sign now.” Does that ever work?

If you use sales calls in your business, there’s no single way to reassure people that you won’t do this. You can share case studies and testimonials and talk about your process on your website, blog, and emails. Knowing they’ll have time to think things over will reassure people and encourage them to book a call.

They’re scared of asking a stupid question

No one wants to look stupid or feel like they’re being a nuisance. Your future customers might have a question whose answer is the difference between them booking and walking away, but they’re afraid to ask it.

The best way to deal with this is to use FAQs. You can use these as a list or a single post on any marketing platform. Answer questions that people have asked you, but make some up, too. Talk to people in your networking groups to see what they’d ask. I love coming up with questions for clients. I’ve lost count of the number of blog topics that came out of me asking a client how something works.

They don’t know you

What’s the biggest first-day-of-school fear you can think of? Yep, will the other kids be nice? Will I make friends? When you put yourself in your marketing, you help your customers get to know, like and trust you so they aren’t scared to get in touch.

Your marketing can show people who you are before they ever meet you (if they’ll ever meet you). When you write your marketing, be yourself, and you’ll ease your customers’ minds.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Alternatively, sign up using the form below for helpful hints and tips straight to your inbox every month.

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Does your business need digital products?

If you, like me, have a service-based business or even if you sell physical products, you might wonder whether digital products are worth the effort. After all, you offer your service because you want to do the work rather than because you want to create an online shop. I used to feel the same until the pandemic when my business was hit by homeschooling and customers who wanted to conserve their funds for essentials like keeping the lights on.

Here’s what I learned from giving digital products a try.

Digital products are cheap to create

Depending on how you go about things, digital products are incredibly cheap to create. The main cost is your time in creating the content. If you already write a blog, you can repurpose it and turn it into an eBook.

You can use free graphic design apps like Canva to make everything look good, although if you’re going to use video, you might want to invest in some kit.

You don’t have to deal with handling or delivery

When you’re first getting started with digital products, you’ll need to work out how to create an online shop. I use a WooCommerce plugin and Stripe to take payments for mine. Once you’ve sorted that, your shop can send your products by email without you being involved. No packaging costs or trips to the Post Office.

Best of all, people can buy your products and start using them when you’re asleep.

You can share your expertise

If you already offer brochures or eBooks as lead magnets, digital products can be the next step up. They help you to share your expertise and earn you some money at the same time. You can offer helpful information that goes further than the stuff you give away for free and help your customers get results.

Your products can be a marketing tool as well as an income stream.

Digital products are great for beginners

Sometimes, people will sign up for your email list or follow you on social media because they know they’ll need you eventually, but they’re not ready yet. They might need to make money first or to learn what works for them.  You can create digital products to help them get started with ideas and techniques, like my eBook ’50 blog post ideas for your business’.

It can also help you in the long run by giving you customers who know what they want when they come to you.

Your earnings aren’t limited by time

When you work with clients one to one, your work is limited by the number of hours available. When my kids were small, I could only work when I had childcare, or they were asleep. (Not ideal when you’re exhausted and still begging your tiny humans to go to bed.)

You can create digital products when you’re ready and send them automatically. You can also create courses that you deliver to a group at a time to suit you. That means your work stops being one-to-one.

Myth: you won’t have to work

I have one caveat: creating and selling digital products is still work. It’s just a different structure that can work around your life if you need it to. You’ll still need to work at creating products, building an audience and understanding what they need so you can make the right things.

If you want to share your knowledge in eBooks, checklists and guides, I’m here to help. I’ll help you to repurpose your existing content or write the words to create brand-new products to help your customers.

If you want to add digital products to your business, I can help. I’ll write new eBooks and repurpose your existing content to turn it into digital products that your customers will love. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with helpful content writing and marketing tips using the form below.

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How a VA can help you get your bookkeeping basics right

How much did your expenses come to this month?

Did your income for the month cover these costs?

You may think that these are two very simple questions. So it may surprise you that many business owners can’t answer these. Or maybe you’re wondering if you can answer this question accurately or have a good idea.

As your VA, I aim to understand what is working well for your business and what is not and how much you know about your income and expenses.

Why does tracking your income and expenses matter?

After putting so much hard work and time into your business, the last thing you need is for it to fail just because these very simple everyday basics were not in place. You are busy doing what you have chosen and are bloody good at it too! The admin takes up a whole lot of your time. It stresses you out and doesn’t earn any money. It’s much easier to sweep it under the carpet and pretend it has gone away. The thing is, it does not go away, and that pile of paperwork is getting bigger and even more overwhelming, and it is going to take forever to get it sorted!

It is important to know how much money you need to bring in each month to cover the essential costs of running your business. This is before you even think of paying yourself for all your hard work.

Getting invoicing right

You need to make sure that your invoice templates are in the correct format. I don’t know how many invoices I have seen that do not even have the word invoice on them, never mind an invoice number, and then they’re not sent out as a PDF. Don’t even get me started; believe it or not, it really does matter. If your invoices, statements, proformas or quotes are sent out in Word, the person receiving this could change it. You definitely do not want to have that issue. So please, please be mindful.

Then you need to send out your invoices, be it immediately, weekly, or monthly. Then you must make sure that payments are made and reminders are sent out if payment is not made within your agreed terms. You do have terms and conditions, don’t you?

How a VA can help

If your business has really taken off and you are busy, it makes sense to find a VA if your budget allows it. It is important to find one you trust. This person can look out for you and will support you to achieve your goals as you build up your working relationship). Just a few hours a week could make a big difference to your business and your work-life balance.

A client once said to me that he had got in touch with me as he had been given some advice by one of his clients, a retired accountant. It had made him think hard about what was happening in his business.

He had told him:

Don’t be too busy being busy that you don’t have a business.

Now go and get some help with your bookkeeping!

Quite a good thought, is it not?

Kirsty’s note

Ann is a brilliant VA (I can personally recommend her). If you think you might need some support, you can get in touch with Ann here:

Email: ann@ahsupport.co.uk

Website:    http://www.ahsupport.co.uk

 fb.me/annhuntadminassistant 

www.linkedin.com/in/adminann

Ann Hunt - VA helping you with your bookkeeping basics!
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Where will you find new people to grow your audience?

Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how do you do that? Where will you find all these new people who haven’t heard about you yet?

Here are a few of mine. If you have some of your own, let me know in the comments!

Your website

Your website can help you to grow your audience in loads of different ways. A good SEO strategy will help them find you on Google and learn about you or buy products from the comfort of their sofa. You can have a contact form so they can get in touch with you quickly or encourage them to sign up for your email list. Even if you aren’t ready to get into SEO, a website can act as a brochure where people who’ve found you elsewhere can check you out.

Social media

This is probably the first thing you think about when you’re trying to grow your audience. Social media can help you to reach people you might never meet in real life or someone who’s just up the road but hasn’t heard of you yet. This could happen because your existing followers share your posts or because each platform shows you new things that it thinks you’ll like.

You must think about what your audience needs, what platforms they spend time on and the content they’ll enjoy.

Networking

The idea of networking can strike fear into the heart of a new business owner, but it doesn’t have to be scary. It can give you a supportive community and new customers if you find the right group. Groups can vary immensely in their approach, so try out a few and see what you think.

The main disadvantage of networking is that it can be pretty time-consuming, but it can also be the fastest way to build a relationship. It can also have other benefits…

Referrals

Your network isn’t just the people you know; it’s also the people who know you. For example, you only have to dip into a community Facebook group to find someone looking for recommendations for a plumber or somewhere to get their nails done.

You could get a referral from an existing client or someone you met networking. That person you spoke to over coffee or in a Facebook group might not need your services but could end up chatting with someone who does.

The real world

How would you find new customers if every social media platform suddenly ceased to exist? I know that isn’t likely to happen, but I’ve seen plenty of people get hacked or banned and lose their business page. The reality is that you’d look to the real world. That could simply be networking or referrals. It could be making your shop front look inviting, so people walk in. Think about where your potential customers spend time offline, and you can expand your marketing horizons.

Do you want to grow your audience by creating content that speaks your customers’ language? I can help with that. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with useful content writing and marketing tips using the form below.

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Being in community

Guest blog - Olivia Pitt - Olivia Pitt Coaching - Being in Community

As we approach the end of another year, I paused to reflect on how much ‘being in community’ has helped me to grow emotionally and spiritually, and as a businesswoman.

But what do I mean by ‘being in community’?  For me, it’s being an active member of a group that shares similar values.  It’s being in spaces where I feel safe and have a sense of belonging.  With lots of everyday demands and in the interest of self-care, I’ve had to be selective about how I spend my time. 

Here are 5 questions I ask when choosing a community:

Do we share similar values? 

If I’m investing time being involved in a group, it’s important that it’s about being supportive and celebrating each other.  One of the things I’m most proud of when it comes to the Curvy Convo community that I created for plus-size women is how much we celebrate the achievements of our members Curvy Convo – Olivia Pitt.  My ‘Keeping the Dream Alive’ coaching groups are perfect examples of this – check them out here: Group Coaching – Olivia Pitt.  I also get that same experience in my early morning circuit classes. There’s no competition, just support and encouragement to give things a go.      

What contribution could I make?

For me, it can’t be about just taking from the community.  What could I bring to the table? What value could I add?  My church community provides me with an opportunity to serve and lead, putting my skills, experience, and personality to good use.  In networking groups, bringing joy has often been the most valuable contribution I could bring.

What could I learn?

Stepping into the role of being a businesswoman was alien to me after having been an employee for most of my working life.  There were so many things I had to learn (and unlearn!), and I’ve been blessed to find a space in a business coaching group where I can be completely myself, unembarrassed about my lack of knowledge in some areas and fighting off impostor syndrome when it rears its ugly head. 

How will it help me to grow?

I’ve been ‘doing life’ with other women of faith as a member of a mentoring group since 2014.  This is where I learned about my identity and unique design.  It helped me to understand myself a whole lot more than I ever did!  I discovered that I am gifted in encouraging others. In the past two years, I’ve intentionally spent time with other women who share my gifting.  This has helped me to confidently flow in my gifting, in complete alignment with my business as a Life Coach.

Can I really be myself?

In safe communities, I’ve allowed myself to be vulnerable and let my guard down so people can see beyond the smiles and laughter.  I’ve shown up at times when I’ve felt broken, rejected, mentally drained, a failure.  In virtual spaces, I’ve done the makeup-free, braless in PJs showing up as well – this all counts!

So, my question is, are you in community? You don’t have to navigate life on your own.  You have nothing to prove.  There’s so much to be gained by meaningfully connecting with others. As you enter a new year, maybe it’s time to consider who you could ‘do life’ with. You might be the missing piece of the puzzle that the group needs.  Go for it!

Interested in finding out more? Let’s chat: Contact – Olivia Pitt You can find me on socials Courage Cultivating Coach (@oliviapittcoaching) • Instagram photos and videos or (13) Olivia Pitt Coaching | Facebook

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Why does accountability matter?

Many of my clients enjoy checking in with me at the start of their sessions as to what they have achieved since our last session, proving that they have been accountable for their actions and if they have not looking at why this may be and if they are still important. When you are the owner of a business or in a senior position it is very challenging to be your true self. People struggle with goal setting and if you are at the top of your game who can you report into with tasks you have completed and or not. Where do you get the recognition for being accountable?

The definition of accountability

Accountability is when an individual or department takes responsibility for the consequences for their performance or actions. Accountability is essential for an organisation or society. Without it, it is difficult to get people to assume ownership of their own actions because they believe they will not have to face the consequences.

What are the main principles?

Anyone that follows the principles of accountability, transparency, participation, evaluation or feedback, are more likely to develop best practices and be more successful.

Why is this so important

Accountability eliminates the time and effort you spend on distracting activities and other unproductive behaviours. When working with people from a coaching perspective we help people be accountable for their actions, help them to value their work, when done right, accountability can really help people with their confidence as they learn to deliver when they say they will.

This week I was at the start of a coaching session and I asked my client what she would like to cover in the session. My client explained that she often gets distracted with everything going on in her business, so sometimes the important tasks can be forgotten about. She explained that she wanted to be held accountable to completing her daily jobs and felt it would be useful to report her accomplishments to me each day to feel the reward of explaining what she had achieved that day.

This client of mine is by no means alone. I speak to many people who are easily distracted, whereby one of the biggest culprits can be getting lost in social media. Social media is great for many things but it can also easily suck you in, then before you know it an hour has gone by. This not only wastes time, but it also leaves you feeling unproductive and increases the difficulty of focusing on new tasks ahead because of this disappointment.

Being accountable is really important for you and your business. If you book in an appointment with a client, how do you think that client will feel if you call them late or not at all? Do you think they will value you and your service? You are constantly building a relationship with your client. Just because they have started working with you doesn’t mean they may continue if you are always late or don’t meet deadlines, and they are much less likely to refer you. Learning to be more accountable is hard but if certain procedures are followed through and areas of importance and less important areas are highlighted this will help.

How I can help

In a coaching session we can look at what are you trying to achieve. Have you given yourself a realistic time frame to complete the task and is it providing value to you and your business? Are you committed to achieving a high standard when you complete the task or are there other things that are conflicting your ability to perform well? Coaching will help make you more accountable, deal with issues that are holding you back such as distractions and your values relating to business development.

I can help, you can book a FREE 30 minutes by visiting my website.

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Your marketing: do you know who’s watching?

Someone who's watching your marketing without you noticing.
Image by Daria Shevtsova via Pexels

That sounds a bit creepy, doesn’t it? Like you might have a stalker. In a sense, you probably have, just in a good way. I’ve been in business for over 5 years now* and it’s taught me a lot about the way people respond to marketing. Here are 5 types of people that are watching your marketing – whether you know it or not…

*I celebrated the anniversary in January, with home school and weeping.

The ones that make a lot of noise

There are two kinds of noisy person on social media. There are the ones that comment on your posts without really saying anything useful.  Then there are the ones who share your posts, offer insightful comments, or say thanks for a helpful tip. Both will potentially increase your reach, but I prefer the latter. They don’t just help me; they often add something for my other followers (or their own). Some of them even turn into customers.

The ones that act on your marketing

I’ve got to admit, this is a relatively rare experience. Everyone has followers who never really engage with anything. Then suddenly, something hits the mark and they become a customer. Even more rarely, you might get someone that hasn’t even followed you, but they respond to a post and turn into an instant customer. I have no idea how this works unless they’ve been lurking so stealthily that you haven’t noticed them at all.

The ones you meet networking

I love networking and it has helped my business to survive lockdown. I’m not exaggerating – every customer I’ve had over the past 15 months has been someone I met networking. That doesn’t mean I stop marketing online. When I meet someone networking, I still go and check them out online. It helps me to learn more about their business and whether my first impression was the right one. The same is almost certainly true of your networking contacts too.

The lurkers

Lurkers are the people you get rid of when you have a follower cull. They don’t leave a like or comment. Maybe they don’t even see your posts. Yet I’ve heard tales of people who lurk on other business owners’ pages because they want to know what they’re doing without supporting them. That bothers me. None of us are a good fit for every customer and if I can send someone to a writer that will do a better job for them, I’ll do it.

The quiet ones

I love the quiet ones. I still see you, reacting to my posts (but hardly ever commenting) and I’m so glad you’re there. Sometimes you’re the ones who tell me face to face that you enjoy my blog.  My favourite thing about you is that you’re the people who turn up just when I need you. I’ve had plenty of those moments where I wonder why I bother marketing because everything’s gone quiet. Then one of you appears out of the woodwork because you’re ready to work with me. It’s like a little bit of magic.

If you’re worried your marketing isn’t working, keep going. Get help if you need to, but don’t give up. If you’re one of my quiet ones, thank you. I hope I’m helping you. If you’d like to stick your head above the parapet and let me have your email address, I send helpful hints and tips out once a month. If you’ve been biding your time and are ready for a chat, here’s the link to book a Zoom chat. I’d love to see your face!

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Why I love being a VA

Guest blog from my VA Ann Hunt

You love what you do, and you are happiest at work doing all those things you love, but how much time is all the admin that comes with it taking? Is it leaving you drained and robbing you of your weekends and evenings that you’d really like to spend with family or friends and have a break from the job? Worse still, is it keeping you awake at night?

Apart from the fact that most of us have to earn a living to keep a roof over our heads, everyone is driven with different goals and dreams, to earn a certain amount, to have that dream house, to move to a certain area, buy that nice car, or to be able to travel are just a few. How lucky you are to be able to do that doing what you love to do.

Why I got started

After a health scare and a wakeup call, I am driven by time. I know just how precious time is and no amount of money can buy it.

This is where I get the passion to do the role I do. Taking away all the time-consuming admin jobs from my clients gives them back time to use more productively and frees up time so they can enjoy the weekend and evening as they wish. By achieving work life balance, they will feel more in control and less stressed and enjoy life and enjoy the success they have worked so hard to achieve.

Why you might need a VA

Outsourcing to a VA is not easy to do, your business is your baby, and no one else can do it as well as you can, damn right they can’t – but is your business doing the admin?

  • Cash flow is the most important thing in your business, when you can see clearly where you stand, what monies are coming in and what monies are going out, then business/cash flow improves.
  • Sending invoices out in time and chasing up late payments is the first thing that improves your cash flow, yet the longer you put this off the more overwhelming it gets = bad for cash flow.
  • If you are too busy to check your emails and you miss all important orders and enquiries, then again this will affect your cash flow as you will not have invoices to send, so no cash flow.

A good VA can be your accountability buddy, someone that wants to see you succeed, and will do everything they can to help you achieve your goals. She is not a competitor. She is someone who you can bounce ideas off and someone who will make suggestions, she is totally on your side.

It may take a little while to find that “right VA” for you, just as every business is different and has different needs, so is every VA. 

Why I love my work

I love working with my clients. Once we have done a bit of brainstorming, have systems in place that work for them and have everything organised, they feel that they’re back in control. Having gained their trust they know that all the admin behind the scenes is in safe hands, that is when I see their business thriving. The client is less stressed, so much happier and enjoying their business. When they have their evening and weekends free to do as they wish then I know that I am doing my role well and that I have achieved what I want from my job.

How nice to be able to kick off your shoes, sit back and relax knowing that all those boring admin chores are being sorted. One happy you and one happy VA.

Kirsty’s note

Ann is a brilliant VA (I can personally recommend her). If you think you might need some support, you can get in touch with Ann here:

Email: ann@ahsupport.co.uk

Website:    http://www.ahsupport.co.uk

 fb.me/annhuntadminassistant 

www.linkedin.com/in/adminann

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Why you need to outsource your blog

Is this your idea of fun? Why you need to outsource your blog.
Is this your idea of fun?
Image from Pixabay

It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of reasons why writing your own business blog is a good idea (I’ll come to those) but a few others which mean it’s a better idea to outsource. Here goes…

When writing it yourself is a great idea

If you’re writing a personal blog, it should be, well, personal. That probably also applies to influencer type bloggers too. However, if you’re writing a blog for your business it’s not necessarily about you. You’ll be talking about your business but focusing on what your customer needs or wants. However, when you first start out you’ll spend some time finding your way. There’ll be trial and error while you work out what people like and how you want to sound. You might even be working out where blogging fits in your marketing. If this describes you, keep writing. (If you’re struggling to get going because you need ideas, this book is for you.) If you eventually hand your blog over to a writer it’s much better for everyone if you have a clear style that your writer can adopt.

Help with talking to your customers

There will always be trial and error when it comes to blogging, but what if you’ve been trying for ages and getting mostly error? You know exactly what you want to say but it just doesn’t come out right. When you outsource and a writer can take random ideas from your head and turn them into sentences that sound like you (this is where ghost writing gets a bit spooky). The other benefit is that a writer or marketing expert isn’t part of your business. You might see something as boring and routine when it’s exactly what your customer needs to hear about. Sometimes it’s as simple as asking you to explain what’s in it for your customer or helping you to spot the things they don’t understand.

What’s your time worth?

Blogs are slippery little beasts because you never know who is watching. I’ve had new customers tell me that they love my blog but they’ve never visibly engaged with it. I’m telling you this because I know how disheartening it is to slave over a blog and get tumbleweed. It’s even worse if you’ve spent time on it that you could have spent having fun or doing something more productive. The truth is, if your analytics tell you that people are reading, it’s probably working. It builds your profile and it’s hard to put a figure on that. I pay a cleaner because I don’t want to spend my day off cleaning. If you resent the time you’re spending writing get it off your plate and go and play with your kids instead.

How much do you love writing?

If the days, hours or minutes you spend writing content for your business are an absolute joy, keep going. The more you do it, the better you get. If the time came when writing was competing with other things that are important to you, you might have to decide to let it go. If, on the other hand, you sit down to write with a sigh because you hate it, then stop. I know you might have to get some income into your business before you can do that, but you could make it something to aim for. Goals don’t just have to be about income. It could be ‘I want to earn enough to outsource my blog/pay someone to do my filing/ [insert your least favourite task here]’.

Are you ready to outsource your blog? Drop me an email and let’s have a chat (and if you just want to ask me how much it would cost so you can put a figure on your goal, that’s fine too).

50 blog post ideas for your business (if you're not ready to outsource)