When you repurpose your blog, you take it from being a series of lovely informative posts on your website to a content generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a blog post (or getting someone like me to write it for you – https://www.kirstyfrancewrites.co.uk/packages/) why not make it go as far as you can? I’ve written about this before but, as with all things in marketing land, there are other methods that you might not have considered yet. Here are my top 5 favourites.
You don’t have to dance or point to create a good Reel. They can just be good fun. Using your blog as a starting point makes it easier to come up with content ideas. I’ve done a few myself and follow Virginia Kerr for inspiration. You can do tips to camera but if you absolutely don’t want to show your face you can use images too. They’re being rolled out on Facebook as we speak so it could be a good time to give it a go.
Inspire your podcast
If you’re pushed for time the idea of starting a podcast can feel a bit overwhelming. On the other hand, if you’ve already started one you can repurpose your blog and use it for topic ideas. A lot of people who don’t have much time to sit and read will listen to podcasts or audiobooks while they’re out walking or folding laundry. (That’s me if you couldn’t tell.) Do a solo chat about your subject or invite a guest to offer their perspective.
Write a new blog
If your audience really loves reading blogs or you just need new ideas, look to your old blogs for inspiration. If you’ve written a post with 5 tips, choose one and go more in-depth. For example, if you’re a florist with a blog post about choosing flowers for your wedding, one of the tips might be about seasonality. That could be a whole post by itself. I’ve mentioned headline writing in loads of blogs but I’ve never written one that’s just about headlines. I’ll get round to it eventually…
Repurpose your blog into a presentation
A blog post is designed to educate and entertain your audience, as well as building your authority. If you wanted you could turn it into a training session. I’ve written a series of blog posts about how to start writing a blog and delivered training on it too. If you’d rather hide under a rock than deliver training, you can still repurpose your blog into a shareable presentation. I’ve just started investigating using SlideShare for LinkedIn – if you have any tips, please let me know!
Create an infographic
This is one of my favourites because it appeals to the visual learners. It means that you could attract a whole new audience who love graphics and won’t necessarily read a blog post. Take the main points from your blog post and use them as headings. You can add a bit of extra information too. The best part is that you can use it as an image within the blog post itself as well as sharing it on social media.
I’ve talked about sharing your story in your marketing so many times, yet there’s one story that I’ve always held back. As I write this, I’m still wondering whether it will end up out in the world for you to read. The only reason I’m even considering it is because I know I can’t be the only one who’s had the same experience. I’ve been bullied more than once during my life. It would be easy to focus on the negative beliefs that come from that (and on a bad day, I definitely do). The years have given me perspective, so I’ve decided it’s time to tell my bullying story in case it helps you too.
The school bullies
I reckon most people must have their own version of this story. I went to a tiny primary school followed by a bigger middle school. The bullies singled me out as I was a clumsy bookworm. Not just a swot but too poorly co-ordinated to be good at either gymnastics or dancing. As far as my peers were concerned, I was utterly useless. I longed for anonymity. Thankfully senior school was better; there were more people like me and became invisible to the bullies. It was the first time I learned the importance of finding your people and I still use it today.
Bullying at work
I didn’t go to university straight from school, but took some time out, did other courses and ended up in the job from hell. I worked as an admin assistant (aka lowest of the low), with colleagues who didn’t like people with A-levels. There were times when my supervisor told me there wasn’t anything for me to do, but in the next breath would go and complain to the boss that I wasn’t pulling my weight. Anything that came out of my mouth was treated as an opportunity for a sarcastic comment or outright sneer. On the plus side, it made me realise that I did want to go to uni.
How it holds me back
Those days are gone, but some of the scars remain. When you’ve been treated as if you don’t belong you start to believe it. You think your feelings don’t matter and you don’t have the right to be considered. It’s easy to adopt a mindset where you don’t try new things or talk to new people because then you can’t be rejected. Yet I find myself here, with a business that depends on me promoting it. I fight the instinct to ‘not be a nuisance’ every time I market my business. It makes me wonder whether I’d do more if I didn’t feel this way.
What it’s taught me
I don’t know what my life would have been like if the bullying hadn’t happened. There are some positives; I’m aware of the mind monkeys that hold me back. Silencing the chatter has become a skill, although not an infallible one. I’m selective in who I trust so I’ve learned to listen. There have been people in my life that others regarded as a ‘good bloke’, when they were anything but. I’ve learned to observe and work out who they really are. That comes in handy when I’m writing for clients and being their voice. In that respect, it could be a gift.
Sharing stories like this one help your future clients to see you as a human being, not just a business. It doesn’t have to be as personal as this. If I can help you find the right story to use in your marketing, let’s have a chat.
Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be interested in what you’ve got to say. If you’re worried that your topics are less than thrilling, this might help. Otherwise, read on to discover the 5 steps that will instantly improve your blog.
When you love what you do it can be easy to go on a bit. The trick is to know what to leave and what to remove. You might just need to take a few words out. Firstly, take out the adverbs. You don’t need to say that something is really exciting, it’s just exciting. Then, make each sentence as simple and jargon free as you can. If you wouldn’t say it to a customer in a face-to-face chat, don’t put it in a blog post.
Subheadings are your best friend when it comes to readability. (Yes, that is a real word.) Reading one endless block of text is tiring; break it up with subheadings and you’ll instantly improve your blog. It makes it more scannable too, so if a visitor is looking for something specific a good subheading can help them find it. You’ll also make your post more user-friendly to people using assistive technology like screen readers. Another big plus is that Google loves subheadings because they suggest you’re organised.
Write a good headline (or 20)
A good headline might seem like a small thing, but it’s an easy way to improve your blog. A great headline will attract attention when it pops up in a search and makes it more likely that you’ll be found in the first place. Your headline needs to let people know what to expect when they click through (no clickbait please). Using the right kind of language also makes it enticing and relatable. Sometimes this can be as simple as making a headline feel personal by using ‘you’ or ‘your’. Write a few then try them out in a headline analyser like this one.
Add a CTA
OK, this probably won’t improve your blog in terms of quality. I put my hands up to that. Using a call to action (or CTA) will help you to make your blog part of your overall business building. If you want your readers to do something after they’ve read your blog post, tell them. People often need a bit of a prompt before they take action. Give them a link to your shop or to book a call, ask them to leave a comment or invite them to sign up to your mailing list.
Here’s the scary one. You will improve your blog much more quickly if you ask someone else to read it and tell you what they think. Weirdly, it’s far more frightening than hitting publish and sending your post out onto the anonymous internet. Getting feedback from a friend or an editor will teach you a lot. You’ll find out what bits have too much jargon or where your sentence structure doesn’t work. Being brave and getting feedback lets you make improvements now.