When you have an online business, you can (in theory) work with anyone, anywhere in the world. But what if you only serve one local area? Sometimes, where you’re based is key to your marketing. I know that there are people who travel between London, Paris and New York to find the right hairdresser, but what if you’re in Wigan?
There’s loads of advice about online marketing out there. The good news is, you can use it wherever you are and it works for all sorts of different businesses. It’s perfect if you’re only working online but you can use it when you have physical premises too.
The even better news is that using your location in your marketing can be a great way of attracting your ideal customers. Here’s how.
It might be a cliché, but it’s true: people buy from people. Even when you shop with a big brand, your decisions end up being based on the service you receive. A helpful member of staff could convince you to buy something and have you recommending them to your friends.
What does that have to do with putting personality into your marketing? Quite a lot. The truth is that sharing something of yourself could help to bring new customers your way.
You might be looking at that title and wondering what on earth an email nurture campaign is. Even if you haven’t heard the term before you’ve probably seen one. A nurture series is one of those email sequences that you sometimes get when you first sign up to a new mailing list. You might get an email every day.
I know that some people find them annoying. However, done properly a nurture campaign can be a wonderful thing.
Read more to find out how.
The term ‘tribe’ has become a bit of a business buzzword recently. I’m still trying to work out whether I like it or not, but I know that a lot of you do so I’ll go with it. For me, the word tribe describes a niche audience, people who will come to you because they know you offer what they need.
On reflection I think I prefer talking about ‘my people’. I’ve been part of a fantastic group coaching programme recently and I’ve found myself describing the coach and the other members as my people quite a lot.
Anyway, none of us are here to get into a debate about semantics just now. Whatever you call them, your tribe, people, gang, or fans are all people who like you. Who those people are will depend on your business but the way you speak to them is incredibly important.
I know, I know, you’ve heard it all before. Start a blog and new customers will magically drop into your lap from the sky. Your life will be transformed because suddenly everyone on the internet will be beating a path to your door.
Well… no. Sadly, as with everything else in life, it’s not that simple. If I was a get rich quick guru with a ridiculously expensive blogging course to sell I might tell you that, but I’m not. So far I don’t even have a cheap as chips blogging course for you.
However, what I do have is a firm belief in the power of blogging. I keep hearing that it isn’t relevant any more, or that it’s making a comeback. As far as I’m concerned it hasn’t gone anywhere and it’s still working for me. How does it work? Read on and I’ll tell you.
There are some hotels whose names will be recognised wherever you go in the world. You could be in New York or on an island somewhere in the Pacific and people will have heard of the Ritz, The Dorchester or Claridges. You might think that your regional hotel will never be able to reach those heights, but there’s no reason why you shouldn’t try and bring a little fame your way.
The question is, how do you do it? Start forging some partnerships…