When you have an online business, you can (in theory) work with anyone, anywhere in the world. But what if you only serve one local area? Sometimes, where you’re based is key to your marketing. I know that there are people who travel between London, Paris and New York to find the right hairdresser, but what if you’re in Wigan?
There’s loads of advice about online marketing out there. The good news is, you can use it wherever you are and it works for all sorts of different businesses. It’s perfect if you’re only working online but you can use it when you have physical premises too.
The even better news is that using your location in your marketing can be a great way of attracting your ideal customers. Here’s how.