How are you?

I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how are you’? Not just for […]

Why brand consistency is important

In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and prefer to avoid. Successful brands connect. They have personality, […]

Is your blog too serious?

Does your blog need to smile more? When you first write a blog for your business it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other hand, if it’s completely off the […]

How you can create a successful small business blog

It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this wondering why you’d want to blog […]