I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]
Tag: content strategy
How to develop your content strategy
You know that you need a content strategy which aligns with your goals (and if you don’t read my last two blogs here and here). Actually coming up with one is a whole different kettle of fish. If you haven’t got the faintest idea where to start, you’ve come to the right place. Your content […]