Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 blog post ideas to help you sell more Christmas gifts

If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping and I’ve got a list of local businesses that I’ll be buying from in the coming month. I know that you’re already doing loads of marketing to show people what you have […]

Microblogging: why you need to start small

    The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]

What marketing training do you need for your team?

If you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and […]

Why you need a fresh perspective on your marketing content

When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]

Your marketing: Why you need to know about A/B testing

I know that some of you roll your eyes when I start talking about technical stuff. Others rub their hands in glee. Whichever one of those you are, you need to know about A/B testing. This recent blog talked about getting to grips with your data by looking back and analysing what worked in the […]

Why you need to keep your marketing tone consistent

This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent you’ll get better results from your marketing […]