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What marketing makes you cringe?

Good marketing should be memorable, but what if you remember it for all the wrong reasons? Thinking about how some adverts miss the mark can help you avoid making the same mistakes. So, what marketing makes you cringe and why?

Are you being shouted at?

Have you ever watched ‘Horrible Histories’? It’s classic kids’ TV because it also includes jokes for the grown-ups. The ‘shouty man’ character was the perfect parody of adverts that shout at you to make sales. Those types of adverts may have disappeared, but marketing can still make you cringe if you feel you’re being lectured rather than persuaded. You might have something important to say, but meeting your audience where they are is better than trying to shout them down.

Too many clichés

I posted on social media recently, asking people to share their least favourite marketing buzzwords with me. ‘Journey’ came up a lot. It’s not a bad word in itself; it’s just become a cliché because of the number of people using it on reality TV shows.

Avoiding cliché can be tricky. Sometimes, how you phrase something tells your audience what to expect and can be comforting. Each industry has its own words and language patterns, and it can be hard to know when something tips over the edge from familiar to overused. Following other businesses in your niche to see what reactions their content gets can help.

Outdated attitudes

Did you know that the Advertising Standards Agency now has regulations so they can ban harmful gender stereotypes in advertising? We’ve definitely come a long way. A few decades ago, print adverts saw women as either decorative or only good for doing the housework (and suggested that domestic violence was acceptable if she made a mistake). You’d only ever see straight couples and white faces.

Modern adverts are more diverse, but some stereotypes remain. A GAP clothing advert was heavily criticised for suggesting boys are ‘scholars’ while girls are ‘social butterflies’. When you write new content, think about your assumptions about your audience and whether they’re accurate.

Ask whether it’s meant for you

If someone’s marketing makes you cringe, consider whether you’re the intended audience. My kids aren’t teenagers yet, but I still hear the odd word that makes me wonder whether we still speak the same language.

On the other hand, what if you’re a business’s ideal customer, and they’re still driving you away? Are they making uneducated guesses about your life or what you need? To avoid it, try using social media or networking events to ask questions and learn more about what your future customers care about.

Is it inconsistent?

Consistent marketing helps your customers get to know, like and trust you. That doesn’t mean you have to fall into a cosy rut, but it helps if you keep your tone of voice, values and branding consistent so people recognise you.

If a brand you know and love suddenly pops up with something wildly out of character, you might lose trust in them because you suspect they’re going off in a new direction that isn’t for you. That may be a problem if it’s a business you’ve only discovered recently, as inconsistency can prevent you from getting to know them.

If you want to avoid writing content that makes your customers cringe, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience. If you’d like a chat to find out how it works, you can book a call here.

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Why is a human content writer better than an AI?

Why is a human content writer better than an AI?
Image by Julie Grant Photography

AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When is a human content writer better than an AI? Read on to find out.

Humans are more creative

An AI only gets information from online sources, which can make its content a bit generic. If you use AI for ideas, you can put your spin on them to make them unique.

An AI won’t change its tone of voice in the way that a human content writer can. It’ll typically use the same writing style, although you can ask it to mimic someone. (My son once asked ChatGPT to rewrite something he’d written in the style of a Donald Trump speech. The results were hilarious and accurate.)

Humans have emotional intelligence

Powerful writing engages your reader’s emotions and makes them feel understood. You understand the feelings that motivate your customers to work with you. Your marketing can show that you know how they feel now and how those feelings will change when you’ve worked together. It could be something as simple as offering home delivery or having a big car park so they don’t have to deal with the stress of finding a parking space. An AI wouldn’t understand that, but a human content writer does.

A human content writer can understand your audience

An AI can help identify potential concerns among your audience. However, it can’t write content that helps you form a personal connection. Your audience might want a serious take on a subject or prefer something more light-hearted.

An AI won’t get to know you and understand the language you use to talk about a subject, but a human content writer will. If you serve a niche audience which uses specific terms or references, you can find a writer who understands your niche in a way an AI won’t.

Talking about sensitive subjects

Some topics are hard to talk about. Your work might involve conversations about illness, death, or other painful personal experiences. You might offer a service that helps people prepare for the worst, such as will writing or life insurance. Marketing means discussing topics your audience might rather ignore, and your language must reflect that.

You might need to share stories about others and decide how much information you can reveal without compromising their privacy. An AI can’t choose for you or even act as a sounding board in the way a human writer can.

We can speak from personal experience

Your story can be compelling when it comes to attracting new clients. You might have started your business because you wanted to help others in the same situation. I often work with other mums because we all balance business and family life, and I understand how that works. That wouldn’t happen if I didn’t talk about my children in my marketing. Speaking from personal experience creates a human connection. An AI is more objective, so it can’t offer that.

If you want to work with an actual human to create engaging content that lets your customers get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to get in touch. If you’d like a chat to find out how it works, you can book a call here. Or, use the form below to sign up for monthly content writing tips straight to your inbox.

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How to talk to your audience at Christmas

How to talk to your audience at Christmas whether they're relaxed or stressed out.
Image by Julie Grant Photography

No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a combination of the two. Even if your business has nothing to do with Christmas, the language you use in your marketing may need to shift to reflect that. Whether you’re aiming for Christmas sales or New Year bookings, read on to discover how to talk to your audience at Christmas to make it happen.

Be emotional

There’s no getting away from it; Christmas makes people emotional. That means you get to use emotion in your marketing because it’s more powerful this time of year. Knowing how to talk to your audience at Christmas means understanding how they express emotion. You might have customers who wear their heart on their sleeve, are a bit more reserved or just hate the whole thing.

They might be stressed because they love Christmas but feel the weight of expectation is too heavy. Speak to how your audience is feeling, and your content will resonate.

Keep it short

You can make an exception for blog posts; otherwise, keep your content short and snappy. You’re speaking to people who either have too much to do or can’t be bothered but know they’ll be in trouble if they don’t buy at least a few presents. No one has the brain space for long social media captions.

Write short and snappy tips or gift recommendations, and your audience will be much more likely to read them.

Make your audience smile

Laughing is good for you. It reduces stress and helps you sleep better, so it’s the ideal antidote to Christmas stress. Even if you don’t have a Christmassy business, you can still give your audience a giggle to make them feel better. Even cheesy cracker jokes can help people bond over a collective groan.

Alternatively, post something calm to let them stop and relax for a couple of minutes.

Be direct

Keeping your posts short is great, but it’s also important to be direct. Tell your customers if a product is the perfect gift for their mum or someone who wants to make their garden more environmentally friendly.

A quick tip like “Here’s something you can do in less than 5 minutes to deal with X” will show your audience how helpful you are and win you new fans.

Show your personality

OK, this applies all year round, but it works really well at Christmas. You might be the sort of person who loves everything about Christmas, which probably means you want to attract customers who feel the same. Alternatively, you and your customers might enjoy Christmas but still feel stressed. There’s loads of preparation to do, and even the nice things, like the school carol concert, involve a full-on diary juggle.

Don’t worry about what people expect of you. Be honest about how you’re feeling, and you’ll attract customers who feel the same.

If you want to write engaging content that lets your customers get to know you at Christmas and all year round, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to get in touch. If you’d like a chat to find out how it works, you can book a call here.

Alternatively, for writing hints and tips straight to your inbox every month, sign up for my mailing list using the form below. You’ll get a free copy of my eBook ‘Stop hiding your business’ as a thank you from me. I’m also a vegetarian, which means that my business and I are entirely spam-free!

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How to give your customers peace of mind

Creating content to give my customers peace of mind.
Image by Julie Grant Photography

Having regular customers is a great feeling. They’ve experienced your customer service and come back for more. Some of them might even have recommended you to their friends. On the other hand, encouraging people to buy from you for the first time can be tricky because they don’t know what to expect. Here’s how your marketing can give your customers peace of mind before they buy.

Explain the process

Before your customers buy from you, they need to know what will happen next. If they buy a product, they want to know how long it’ll be before it’s delivered. If they book a call with you or come for an appointment, will they be able to go away and think before they decide, or will you expect a decision straight away? What should they wear to class, or is there anything they need to bring?

Clear information about what they’re getting into is reassuring and means they’re more likely to take that first step.

Show them behind the scenes

Showing your customers behind the scenes of your business helps them to feel like insiders. They can see new products being created or how you set your studio up for a photo shoot. It can help them feel more comfortable about working with you too. Showing a fitness class with bodies of all shapes and sizes lets people know they won’t be the only person with a wobbly belly.

Make it easy to get in touch

If you offer a bespoke service, you’ll often need a conversation with a prospective customer so you can tailor your service to their needs. Make the process clear and easy to follow wherever people find you. You could have a contact form on your website or want people to message you if they find you on social media. Make it obvious what you want them to do next.

Equally, if you’re offering a class or selling a product, make sure the link to book or buy is easy to find so they don’t have to search for it.

Use straightforward language

I feel as if “don’t use jargon if your clients don’t know it” could be my catchphrase, but it bears repeating. This is especially important if you work in a professional or technical field like finance or law. Your clients want to be reassured that you’ll help them rather than bamboozle them with jargon.

Don’t feel as if you need to use fancy words for things. Write as you’d normally speak, then edit.

Include FAQs

You can answer FAQs anywhere, from your website to social media to a sales page for a specific product or service. If you can use real customer questions, that’s great because other people will probably ask them too.

FAQs are great for SEO because they’re the questions potential customers will also type into Google.

Put yourself in your marketing

If you’re a one-person business, letting your customers get to know you helps them to trust you. Showing your face in your marketing helps people distinguish you from others who offer something similar. They see your face or hear your voice in a post and remember you because you don’t look or sound like everyone else.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Or, sign up below to get useful content writing tips straight to your inbox every month.

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Five reasons why your customers are scared to get in touch with you

Kirsty thinking about why your customers are scared to get in touch with you.

It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five reasons your customers are scared to contact you and what you can do about them.

They don’t know what to expect

Contacting a new business can be like the first day of school; exciting but also terrifying if you don’t know what to expect. That’s why schools send out loads of information to parents and have settling-in days for the kids.

Use your marketing to share what happens when people get in touch, book an appointment or come to a class. Tell them what they need to bring or what to wear. They’re more likely to get in touch when they can see the path ahead.

They think they won’t understand you

This probably applies to you if you work in law, accountancy or anything technical, particularly with lay clients. When I was a solicitor, legal speak created a shorthand to use with other lawyers, but I never used it with my clients. Your customers might be putting off something important because they think you speak gobbledegook.

If your customer doesn’t speak the same technical language as you, don’t use it in your marketing. Show them you’re a normal human being who’ll explain things in a straightforward way.

They’re worried about pressure sales

I hate pressure selling. When I got married, we immediately rejected the photographer who offered us a 50% discount, “but only if you sign now.” Does that ever work?

If you use sales calls in your business, there’s no single way to reassure people that you won’t do this. You can share case studies and testimonials and talk about your process on your website, blog, and emails. Knowing they’ll have time to think things over will reassure people and encourage them to book a call.

They’re scared of asking a stupid question

No one wants to look stupid or feel like they’re being a nuisance. Your future customers might have a question whose answer is the difference between them booking and walking away, but they’re afraid to ask it.

The best way to deal with this is to use FAQs. You can use these as a list or a single post on any marketing platform. Answer questions that people have asked you, but make some up, too. Talk to people in your networking groups to see what they’d ask. I love coming up with questions for clients. I’ve lost count of the number of blog topics that came out of me asking a client how something works.

They don’t know you

What’s the biggest first-day-of-school fear you can think of? Yep, will the other kids be nice? Will I make friends? When you put yourself in your marketing, you help your customers get to know, like and trust you so they aren’t scared to get in touch.

Your marketing can show people who you are before they ever meet you (if they’ll ever meet you). When you write your marketing, be yourself, and you’ll ease your customers’ minds.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Alternatively, sign up using the form below for helpful hints and tips straight to your inbox every month.

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Digital product marketing: the basics

Working out how to do digital product marketing

Digital product marketing is the same as any other kind of marketing, but it has its own quirks. I won’t be talking about getting to know your audience here; hopefully, you’ve done that already. Analysing your customer base and thinking about the type of products they need helps you ensure you create the right digital products.

Here are a few things to think about when you’re marketing your digital products:

Create a compelling product description

Good product descriptions help your customers understand what they’re buying and what they’ll get out of it. They’re typically relatively short and are designed for people with a good idea of what they’re looking for and need to know if your product fits the bill. You can offer technical information if relevant but put most of the effort into telling your customer what your product is and helping them imagine using it.

Write a landing page

A landing page is a standalone page on your website focusing on one product. They’re great for digital products as they allow you to expand on the information you provide in your product description for people who might not be sure whether your product is for them. Where product descriptions are for people who know roughly what they want, landing pages help people who know what problem they need to solve but not how to do it.

Plan your launch

Even if you think big launches are too stressful (I agree), setting a target for getting your digital product out into the world is a good idea. It stops you from faffing over whether your product is perfect (there’s no such thing). Even if you choose a random date, it helps you work backwards to build up excitement before it becomes available. You can plan your marketing around your product to educate your audience and build excitement by sharing what’s going on behind the scenes.

Tell a story

Storytelling is a great way to market anything because it helps your audience engage with what you want to tell them. It shows them you understand what it’s like to be in their shoes. For example, a post that tells a story about the lowest point in your business journey and the revelation that helped you solve it is far more powerful than “I’ve got this brilliant new product, and you need it”. You can use storytelling everywhere: your product descriptions, sales pages, posts and emails. Highlight the pain points and benefits but make it fun.

Think about platforms

If you want to sell products, you need to make it easy for your customers to buy. You can send them to your website or create a shop on Facebook (unfortunately, Instagram only lets you sell physical products just now). You might want to go to a third-party site such as Amazon or Etsy.

The platforms you choose will influence the type of marketing you can do. You’ll have more freedom on your website, but each third-party site has its own rules.

If you plan to add digital products to your business, I can help you create and market them too. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

If you want to add digital products to your Christmas shop, sign up for festive marketing emails here. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.

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The building blocks of your Christmas marketing plan

Do you have a Christmas marketing plan yet?

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks of your Christmas marketing plan.

Who are you talking to?

Whenever you create new marketing, the people you want to talk to must be at the front of your mind. What do they want or need, and how do you help them? This can shift at Christmas, especially if you sell gifts. Think about how you can attract someone looking for a present for your ideal customer and how you’d describe them.

What does your audience need at Christmas?

It’s fair to say that people get a bit stressed at Christmas. (OK, understatement of the century.) What does that look like for your customers? Are they freaking out because they’ve got their extended family descending and have no idea what to cook for a vegan, or are they doing Christmas shopping between the office party and endless school events? Address their Christmas-specific concerns, and you’ll be onto a winner.

What can you offer existing customers?

If you deliver excellent service at Christmas, you’ll have fans for life. Ask yourself what you can offer your existing customers to thank them for their business during the year. For example, you could offer a discount or free delivery if you sell gifts. If you don’t, consider sending your regular clients a Christmas card or present.

How can you attract new customers before things get busy?

If you want to increase your sales during the golden quarter, consider ways to attract new followers to your business before your Christmas marketing starts in earnest. A lead magnet with valuable hints and tips can be simple to create and encourages people to sign up for your marketing emails.

What products are you focusing on?

When you sell conventional Christmas gifts, you’ll probably focus on your best sellers. However, what if you offer alternative gifts or ways to make Christmas more special, such as a Christmas mini photoshoot to get cute pictures of your kids? It’s a good idea to think laterally. For example, a recipe book or meal kits could be ideal if people are feeding a crowd or want something easy to eat in that netherworld between Christmas and New Year.

What if Christmas isn’t about sales?

Christmas might be the golden quarter for many businesses, but it can be quiet for the rest of us. Your Christmas marketing can help to raise awareness of your business so people get in touch in the new year. For example, I once wrote a blog for a bathroom designer offering advice on sharing your facilities with guests over Christmas, including tips on adding an extra shower room in a small space!

Think about content types and platforms

Adding new social media platforms or marketing channels at Christmas creates a risk of spreading yourself too thin without reaching a new audience. Instead, focus on the platforms and content types that work all year round, but do more of them. Thinking of ways to repurpose your content can help with this.

Make sure you have any new branding across platforms

Christmas branding can make your leaflets, emails, and social media feeds more festive and draw your audience’s attention. It’s vital to keep elements of your existing brand and keep it consistent across all your platforms so your followers will still recognise you.

If your Christmas plan involves creating a lot of new marketing content, I can help. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

Alternatively if you want some Christmas content inspiration to help you create your own festive marketing campaign, sign up for my email list here. You’ll receive a copy of my eBook ‘Christmas content ideas to fire your imagination’ as a thank you from me, and you can unsubscribe whenever you like!

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Why you need to plan your Christmas marketing in the summer

Woman on a beach thinking about planning her Christmas marketing.

If your thoughts are somewhere on a beach right now, shifting your mindset to crackling log fires and Santa’s Grotto might be a big ask, but I promise it’s worth it. Here’s why it’s a good idea to plan your Christmas marketing in the summer.

You can plan the build-up

Most Christmas marketing campaigns start sometime in November. That might still feel as if you’ve got a long time to sort your Christmas marketing out, but starting early gives you time to plan your build-up. Think about what marketing you want to do and when. If you make products, what are your final order dates going to be?

Drip-feeding your marketing over a longer period works better than bombarding your audience at the start of December. Starting your planning now helps you to think about how that will work.

Get suppliers in place

When you’ve created your plan, you might find that you need help from a writer, graphic designer or gift supplier. If you don’t already have regular suppliers, you’ll need to find some and forward planning lets you do that. If you want your Christmas marketing to include magazine advertising, you’ll need to work to their deadlines, which might be earlier than you expect.

Even if you already have some trusted suppliers on board, working on your Christmas marketing might increase their workload. If you’ve planned ahead, it means they can too.

Schedule your marketing

If Christmas is the busiest time of the year for your business, you’ll need to focus on sales and customer service rather than worrying about your marketing. Get your content written, images created, and everything scheduled ahead of time so that you don’t have to think about it again. Depending on the platforms you use, you can do this with social media posts, blog posts and emails.

Print marketing can also be very effective, so think about how and when you can distribute leaflets or brochures.

Think about platforms

Social media is still a useful marketing tool. Think about the platforms you use and what type of content you’ll create. You might be tempted to add new platforms, but your marketing is more likely to be effective on platforms where you already have a following.

Think about other types of marketing too. Do some Christmas-focused SEO research and update your website. Talk to other businesses that complement yours and see if you can join forces to reach a wider audience. That could be online or by sharing brochures and leaflets.

Attract new followers

I’ve already mentioned planning the build-up for your Christmas marketing. Part of that could include attracting new followers who’ll benefit from what you offer. Consider what you could include to encourage them to follow you on social media or sign up for your email list.

Part of that could be a lead magnet that helps them to solve a Christmas-related challenge, such as gift buying, entertaining or reducing their Christmas stress. I’ll be sharing a few more lead magnet ideas on social media, so come and follow me on Facebook or Instagram for extra inspiration.

If your Christmas plan involves creating a lot of new marketing content, I can help. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

Alternatively if you want some Christmas content inspiration to help you create your own festive marketing campaign, sign up for my email list using the form below. You’ll receive a copy of my eBook ‘Christmas content ideas to fire your imagination’ as a thank you from me, and you can unsubscribe whenever you like!

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How you can reuse old marketing content

Reuse old marketing content

Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but there’s always a new way to address the same topic. Here’s how to reuse old marketing content and give it a fresh spin.

Choose the right content

Sometimes, you write a blog post or share something on social media, and it strikes a chord, while other things fall flat—understanding which is which can help you decide which posts to use again. When you reuse old content, make sure it’s something that worked well the first time around. Alternatively, choose an evergreen topic that won’t date.

Look at your social media statistics or Google Analytics to work out what went well.

Share something again

Reusing content can sometimes be as simple as sharing it again. If a topic is still relevant and the advice you’d give hasn’t changed, there’s no harm in reposting it. Newer followers won’t have seen it, and it can be a helpful reminder of key principles for people who’ve been with you for a while.

Think carefully about timing so your content doesn’t get repetitive. I’d recommend waiting at least six months, possibly longer, before sharing something again.

Update an old blog post

You might have a post where the subject is still relevant, but some of the information you want to share has been updated. You can reuse old content by tweaking it instead of writing a new post.

For example, a post on financial planning might have the same core advice, but you need to update it to reflect that some of the tax rules have changed.

Reuse the idea

Reviewing your old content can reveal old posts where the topic is still relevant but where you’d give completely different advice. For example, there may have been a change in the law, new research or advances in your industry, or you’ve got more experience to share.

You’ll need to write a new post, so it isn’t a quick fix when you’re short on time. However, it’s great for SEO, showing Google that your content is still relevant.

Go in-depth on a subheading

This is an easy way to come up with a new topic, but you’ll still have to find time to write a new blog post. If you’ve written a general overview of a subject, pick one of the subheadings and write a more in-depth piece.

For example, if you’ve written a post about healthy eating, you might have a paragraph on eating your five a day. That could turn into a post about the health benefits or tips on ways to eat more vegetables.

Change the format

I’ve talked about ways to make your content go further before, and there are loads of ways to do it. You can reuse old content by changing the format. That could mean breaking down a blog post, sharing the same content in a video or turning a series of blog posts into an eBook.

You can also share old content on a new platform that you want to try out.

Do you want to stop creating your own marketing content? I can help create posts that make your content go further. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with helpful content writing and marketing tips using the form below.

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How you can batch-create content

Actual footage of me batch creating content
Image by Julie Grant Photography

“Why should I batch-create content?” I hear you cry. The simple answer is that it’ll save you a whole load of time. That’s a massive win when your business is busy, or you want to take some time off.

So, here’s how you can batch-create content for your business, along with a few other reasons why it’s a great idea.

Pick a theme

Picking a theme for each month’s marketing means that all your content can refer back to the same thing. You don’t have to wrack your brains coming up with new stuff for every post, so it saves you time. It also helps your audience understand what you do because they see you mention the same thing each time.

Choose a theme that relates to a particular service or your customer’s needs, for example, helping them get ready for the summer holidays.

Create a plan

After you’ve chosen your theme for the month, start planning how you’ll cover it. For example, I have a few themed posts that I do every month, such as quick tips, buzzwords and testimonials, and I supplement them with other ideas based on my theme.

I plan how many posts I need throughout the month and jot down ideas next to dates in my planner. Doing it this way helps me to see what I’m going to post and when, so I don’t panic and share something random because I haven’t posted in a while.

Write one (or two) blog posts

When I batch-create content, I always start with blog posts. They’re big pieces of content that cover a few different points. Depending on the length of each post, they can help your audience to understand a subject in depth or give them a quick overview. They can talk people through a detailed process or link to other useful resources.

Planning your blog posts will give you a good idea of what your audience needs to know. Then, you can reuse them in different ways, including breaking them down into individual social media posts. This brings me to my next point…

Squeeze all the juice out of your content

No one will see everything when you use social media for your marketing. This means you can share the same point, or a variation, more than once. I wish I’d come up with the phrase ‘squeeze the juice out of your content’, but I didn’t. It was Clare Mitchell of The Girls Mean Business.

Anyway, it illustrates the point perfectly. When you write a piece of content, write several posts that share the same thing in different ways. Edit each paragraph or your blog post so it works on its own. Cut and paste a tip onto a graphic or use it as a video script.

Schedule your posts

Finally, when you’ve created your content, schedule it so it goes out without you needing to get involved. You can spend an hour scheduling everything for the coming month and then relax knowing it’s all sorted.

If you use Facebook and Instagram, you can schedule posts, Reels, and Stories using Meta Business Suite and LinkedIn have introduced native scheduling too. Of course, you can also use a third-party scheduler if you prefer.

Do you want to stop creating your own marketing content? I can help with that and even help you batch-create your posts. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with useful content writing and marketing tips using the form below.