Is your marketing plan ready to go for the New Year?

When you’re a small business owner the fact that you make your own marketing plan can be both a blessing and a curse. It’s always a good idea to give a new marketing plan a few months to bed in before you look back and assess whether it’s working. When you’re the one looking at […]

5 business Christmas gifts that will feed your entrepreneurial spirit

Have you made a Christmas list? When you run a business,Christmas gifts can start to shift towards practicality, or even become completelyintangible. For most of the small business owners I know, the list goessomething like this: More sleep. Even more sleep. Snacks. Financial security. Wine. Does that look familiar? Now obviously that list is onlyuseful […]

Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 blog post ideas to help you sell more Christmas gifts

If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping and I’ve got a list of local businesses that I’ll be buying from in the coming month. I know that you’re already doing loads of marketing to show people what you have […]

Microblogging: why you need to start small

    The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]

What marketing training do you need for your team?

If you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and […]

Why you need a fresh perspective on your marketing content

When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]

Your marketing: Why you need to know about A/B testing

I know that some of you roll your eyes when I start talking about technical stuff. Others rub their hands in glee. Whichever one of those you are, you need to know about A/B testing. This recent blog talked about getting to grips with your data by looking back and analysing what worked in the […]