Your marketing: Why you need to know about A/B testing

I know that some of you roll your eyes when I start talking about technical stuff. Others rub their hands in glee. Whichever one of those you are, you need to know about A/B testing. This recent blog talked about getting to grips with your data by looking back and analysing what worked in the […]

Why you need to keep your marketing tone consistent

This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent you’ll get better results from your marketing […]