I’ll be honest.  For years, the idea of networking made me cringe.  I always felt as if a ‘network’ was something other people had.  You know, the ones who wanted to climb to the top of the corporate tree.  I used to go to professional networking events and end up talking to my own colleagues.  […]

What business are you in?  Do you sell something relatively inexpensive that your customers might take gamble on? Or does doing business with you involve more of a leap of faith? Whatever you do, there’s no escaping the fact that trust makes business work. Do your customers need to trust you? When I speak to […]

These days, it’s a given that everyone is on social media.  Except my mum.  The real question is, what are they doing there?  My Facebook friends range from networking contacts, to my friend’s children to – wait for it – actual friends!  You know, the ones that I occasionally see in real life. I love […]

I know that Corporate Social Responsibility is a bit of a buzzword.  You’d be forgiven for putting your hands over your ears and waiting for it to go away. If you were to do that, I suspect you’d be making a mistake.  In the current climate, demonstrating a commitment to Corporate Social Responsibility could be the […]

What’s your marketing plan for 2017?  Have you planned out the whole year, a few months or only as far as next week? You might be reading this thinking that you haven’t got a marketing plan.  Maybe you’re struggling to find something that works.  You might even be starting to feel that the same techniques […]