Forgive me if this turns into a rant, but I can’t keep quiet any longer.  I love Facebook.  Yes, it has its irritations, particularly since some of my friends have some very strange ideas about how to cure cancer.  Generally though, it’s a great way to keep in touch. Then there are the Facebook groups.  […]

How is your inbox looking?  Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read?  No, me neither. Still, there’s a reason I don’t unsubscribe from all of them.  There are plenty of retailers out there that I buy from now and […]

If you have a shop with physical premises, a great window display is a no-brainer.  How else are you going to convince people to come inside?  Of course, what your shop front needs depends on the customers you want to attract.  The display outside a seaside bucket and spade shop will be very different from […]

Are you annoying your customers without meaning to?  Could you be bringing in more business if your marketing talked to your audience in the right way? Bridging the gap between you and your audience can be harder than you think.  There are so many potential pitfalls if you misjudge your customers.  The main problem is […]

When you first start a business, you probably just hope that someone will buy from you.  That’s particularly true when you’re a sole trader working for yourself for the first time. However, trying to market to everyone is a recipe for disaster.  There’s nothing wrong with taking whatever work comes your way in the early […]