The problem with Facebook groups

Forgive me if this turns into a rant, but I can’t keep quiet any longer.  I love Facebook.  Yes, it has its irritations, particularly since some of my friends have some very strange ideas about how to cure cancer.  Generally though, it’s a great way to keep in touch. Then there are the Facebook groups.  […]

Email marketing: how not to break the rules

How is your inbox looking?  Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read?  No, me neither. Still, there’s a reason I don’t unsubscribe from all of them.  There are plenty of retailers out there that I buy from now and […]

Do you have a stunning virtual shopfront?

If you have a shop with physical premises, a great window display is a no-brainer.  How else are you going to convince people to come inside?  Of course, what your shop front needs depends on the customers you want to attract.  The display outside a seaside bucket and spade shop will be very different from […]

Your customers: Are you talking to the right people?

When you first start a business, you probably just hope that someone will buy from you.  That’s particularly true when you’re a sole trader working for yourself for the first time. However, trying to market to everyone is a recipe for disaster.  There’s nothing wrong with taking whatever work comes your way in the early […]