How is your inbox looking? Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read? No, me neither. Still, there’s a reason I don’t unsubscribe from all of them. There are plenty of retailers out there that I buy from now and again. They’re useful information sources for birthday or Christmas presents. I stay on their list because it’s useful to know when they’ve got a sale on.
If you send email marketing out to your customers, you may well fall into that category. As long as your customers are happy, it’s all fine. However, break the rules and you could find yourself on the end of more than an angry phone call.