Autumn usually finds me trying to drum up work now that the kids are back at school. I love the time I have with them over the summer but it tends to lead to a bit of a slump. My marketing efforts drop off and when projects end, as they have this year, there isn’t a waiting list. Mainly because the people I work with have been away too.
Of course, there are plenty of industries where the summer is completely manic. The wonderful travel agents I know look after their customers while they’re away. Even if the work’s been done making the bookings the customer care doesn’t stop.
Autumn gives most of us the opportunity to get back to a bit of normality. That’s why it’s the perfect time to review your goals.
In my last blog post, I talked about the reasons why you should get to know your customers. If you missed it, you can catch up here.
Getting to know what your customers like helps you to deliver things that they’ll enjoy. Of course, it should also follow that if your existing customers love something, other people will too. But how do you find them?
When you run your own business it’s easy to get bogged down in the day to day stuff. The work that needs doing for your customers, the next Facebook post or when you need to get your books off to the accountant.
We all know that our businesses would fall flat if none of it got done. But what if you’re so tied up with it all that you miss the bigger picture? Here’s why it’s important when you’re running a travel or hospitality business.
Getting to know your customers is important regardless of your industry, but it’s especially important when you work in travel.
You might be thinking that anyone could book a holiday with you or stay at your hotel. That might be true, but it doesn’t mean you should be marketing to everyone.
Here’s how getting to know your customers will get your business on the right track.
When your customers think about holidays they probably just need a break. They’ve been working hard and they want some rest and relaxation along with a change of scenery.
Who can blame them? When Britain is wet and windy even in August we all want some guaranteed sunshine.
But what if there’s more to it? Why should you be thinking about ways to leave your customers educated and entertained?