Do you remember that Nationwide advert that had the tagline “Brand new customers only”?  It succeeded because it hit a nerve.  People were fed up with the idea that attracting new and shiny customers was more important than looking after the ones they already had. When you think about it, looking after your existing customers […]

If you’d told me eighteen months ago that I would grow to love networking, I would have laughed in your face.  The idea of standing around a room trying to make small talk with people I’d never met before was my idea of hell.  Then I decided to become self-employed and realised that if I […]

Do you have an email list?  Is it bringing you much business?  I admit that I probably don’t do enough to look after my subscribers so if any of you are reading, sorry!  I’ve resolved to get better at using email.  For one thing, I want to be helpful.  If there are people on my […]