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How you can refresh your wardrobe post lockdown

Hello August!  How can we be in August already?  It only seems five minutes ago we were in our duvet coats sitting in each other’s garden under a blanket to try and keep warm.  What a memory that was, desperate for some normality.   And now things are slowly getting back to normal.  I have mixed feelings about this, about going back into the ‘real’ world.  How about you – are you ready for it and excited to have your life back or are you nervous and don’t feel ready?  There’s not a right answer to this.  I guess we just need to prepare ourselves when we do feel 100% comfortable.

So it got me thinking – Is my wardrobe ready ?

So much has changed over the last year that I am using this time to CLEANSE my wardrobe.  I know work has changed as many of us are now working from home, therefore many of our wardrobe pieces no longer serves us.  Long gone are the suits we needed, instead we are opting for more comfy attire.  Not only is this comfortable to wear all day, but also helps with the extra pounds or three we have gained during lockdown.  Or is it just me?!

 There is nothing more satisfying than cleansing your wardrobe and having a good declutter.  August is a great month for this as we start to transition our wardrobe back to Autumn.

Not only is it good for your mental wellbeing (tidy house, tidy mind) but when you open it you won’t have that dreaded feeling of, ‘I’ve got nothing to wear!’ 

So my top tips are ….

  1. Remove everything out from your wardrobe and look at each item. 
  2. Ask yourself, Does it spark joy ?  Does it still fit? When will I wear it?
  3. Organise your clothes based on these 3 questions in to 3 separate piles

a KEEP pile, a DONATE (to friends or charity) pile  AND a  SELL pile.

  • Be ruthless, as a tidy wardrobe with items you love, is better than a crammed wardrobe you struggle to find anything in.
  • Think about your change of lifestyle and how this may have changed.  If you no longer require wearing suits consider selling them or donating them to a charity close to your heart.
  • When you put everything back in your wardrobe, anything hanging up place the hanger the opposite way.  When you wear a particular piece hang it back the correct way.  In 3-6 months you can see the clothes you wear lots as they will be hung correctly and the ones still hanging the other way you don’t wear often…maybe it’s time for a another cleanse in 6 months?

Now your wardrobe is looking less decluttered (and hopefully not too empty), it’s time to start dressing to make YOU happy.

Here are my  top tips to help make you look fabulous:

  1. Wear a pop of colour to lift your mood – wear a bright scarf, colourful Tee or a splash of a bright lipstick
  2. Update an older outfit with a statement necklace or a pair of statement earrings – remember jewellery always fits!
  3. Wear blazers for a smart yet casual look (don’t just save them for best!)  Team them with jeans or your favourite comfy trousers for an updated look.  Have a look at my collection of magic pants on my website – once you own a pair you will never look back!
  4. If you’d like your legs to appear longer and slimmer, wear heels!  I’m not sure I am ready for this challenge yet!  I am living in trainers at the moment!

Clothing should always make you look great, make you feel fabulous and give you confidence no matter the occasion, and I love helping woman achieve just that! 

I hope you enjoyed reading this blog and if I can help with any styling queries, style tips or help you find the perfect pieces for your wardrobe I’d love to hear from you.  I own a ladies online fashion boutique offering stylish and affordable clothing and accessories for the real woman.  I’d love you to be part of my facebook style community for the latest style drops, collections and offers – https://www.facebook.com/groups/lisalovesstylecommunity/

I can be contacted here too.

www.lisalovesstyle.com

hello@lisalovesstyle.com

FB – lisa.loves.style

IG lisa.loves.style

Thanks so much for reading this,

Stay Stylish,

Lisa x

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How you can create the right branding for your business

Guest blog on branding - Julie Grant Photography

When I started my business in 2015 I thought all I needed was a logo and some business cards and my branding would be sorted. I had a huge list of “To Dos” and branding was something that I could put a big tick next to.

I was good at this business lark!

Then, when I started to read more about marketing the words Ideal Client kept coming up…

Who is your ideal client? Which product would your ideal client choose? Where can you find your ideal client?

The answers were easy. Everybody was my ideal client, so they’d like all of the products and they were everywhere. Move on.

But it continued to come up time and time again so I decided to do some research into this whole branding thing.

Turns out, a business is way more successful when they have a clear message and how do they create a clear message? Through having an ideal client and a strong brand. Not only are businesses more successful, decision-making becomes much easier too.

So when we use the term branding what are we talking about exactly? We are talking about the overall message that a business conveys. Some key elements (but not all) are the logo, the colours used, the fonts, the language and importantly; the imagery.

I will touch on each area below:-

Message

Who do you want to attract? Who is going to buy your product or service? A 20 year old man is likely to be attracted to a very different brand to a 75 year old woman.

Logo

Should it be clean and simple? Bold and colourful? Monochrome? Do you include a motif? Any words? Do you have more than 1 logo?

Colours

Did you know that colours carry very strong messages with them? Red can suggest passion, excitement and importance, whereas Green can signify new beginnings, growth and nature. A couple of well-known brands that use colour well are Virgin and BP. For me, the red of Virgin says adventure, fun and excitement, whereas the green in BP says light, nature and energy. Both very different messages, but equally powerful for the companies concerned.

Fonts

When you start to search for fonts you will find that there is a choice of hundreds! From gothic to script to comic sans and everything in between. What message does your choice of font say about your brand? Is it sophisticated and high quality? or do you want to be seen as fun, high energy and lively? It really can make a huge difference to what people will expect from your company.

Language

The language that you use is extremely important. Spelling mistakes and poor grammar may go unnoticed by many, but to some it will indicate poor attention to detail and could even be a deal breaker. Some people prefer you to get to the point by being bold and direct, whilst others will enjoy more elaborate language, overflowing with metaphors and similes. There is a well-known company in the beauty industry that always addresses it’s clients as Darling. I can’t stand it!! I don’t know why, but it makes my skin crawl… The company in question has a huge following so this approach clearly works for them. I guess I’m just not their ideal client, and that’s absolutely fine.

Imagery

Which is, of course, the most important part (don’t worry all you graphic designers, I’m only joking, it’s all important! but great photographs are high up the priorities). The photography that you use is an essential part of your company’s message. Make it too generic and people will just scroll past. Incorporate all of the above elements and your ideal clients will instinctively know your style and you will have their attention. Add to this the notion that a picture can say a thousand words and suddenly you have the ability to deliver a very clear message. Many companies use lifestyle images to suggest that the purchase of their product or service will improve your life – and it works exceptionally well! Who doesn’t want to have more money? do lots of fun stuff? or spend more time with their family?

People buy from people that they know, like and trust. By getting your branding right (I have lots of tools and resources to help with this) you will be able to become more visible, save yourself hours of time and attract your dream clients.

Please contact me for a free consultation.

Julie is a specialist Personal Brand Photographer, who helps local businesses to become more visible, stand out from their competitors and to attract more of their dream clients by providing them with a bank of beautiful on-brand images.

“I didn’t realise how much my business needed this! Since having my photographs taken professionally, I feel so much more confident posting to social media and I am now attracting more new clients than ever. Thank you” Emily.

Julie Grant - personal brand photographer creating beautiful branding images.