Why you need to know your customer

I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they hear it. They say things like ‘but I […]

Are you making one of these blogging mistakes?

Blogging is wonderful as a business marketing tool and a creative outlet. If you’re writing a blog to promote your business it’s important to know what’s going to appeal to your audience so you can tailor the content to them. You can also air your personal views via blogging. There’s loads of scope to talk […]

Why storytelling works in your marketing

It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale read by […]

Why you don’t have to be a writer to blog

What springs to mind when someone suggests you should write a blog? Do you think of all of those influencers that you see on Instagram getting wined and dined in return for a good review? Or maybe you think it’s something for professional writers or marketing agencies? It’s true that you can pay a professional […]

Why my workshops don’t critique your writing

Are you a business owner or a writer?  It’s completely possible to be both, especially if you have a writing or marketing based business.  However for most people it’s one or the other.  If you went into business to make a product or offer a service that’s nothing to do with writing, the idea of […]

What to expect at a blogging workshop

Trying something new can be a bit scary.  You hear all these people who say ‘what have you got to lose?’ and ‘you get more confident when you try scary things’.  (Actually, I do that last one.)  Asking what you’ve got to lose is a complete minefield.  We all get those questions running through our […]