When not to blog for your business

Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that) and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea for most businesses. […]

How you can write a blog stress free

The look on your face when blogging gets easier… I’m going to hazard a wild guess that since you’ve clicked on a link about stress free blogging, you find blogging stressful. Is that a fair assumption? The source of your stress could be the idea of getting your blog started in the first place. It […]

How you can get started blogging

If you run a small business it’s likely you’ll have been bombarded with marketing advice from various sources (including me). It would be completely incredible if blogging hadn’t featured somewhere. Blogging isn’t the only way to market your business but it’s a good one. There aren’t many businesses that a marketing blog wouldn’t suit. (There […]

Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 Christmas blog post ideas for businesses that create the perfect day

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]

Hallowe’en: what’s your story?

I know that there are lot of different views out there about Hallowe’en. Lots of you love it, others think it’s over commercialised rubbish. Take to Twitter and you’ll find a growing movement of evangelists who see it as Satan worshipping. They clearly haven’t done their research. Hallowe’en grew out of Samhain, the old Celtic […]

Microblogging: why you need to start small

    The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and […]

Blogging vs YouTube: which side are you on?

Ladies and gentlemen, let us consider the contenders in tonight’s match. In the red corner – blogging, communicating with your customers using the written word on your website (or a few other places – but that’s for another blog post). In the blue corner – YouTube, letting you talk to your customers face to face. […]

Does your blog suit the season?

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives you can include references to the things you can help with at the right time. Here’s my […]