
You might think a copywriter like me will run away screaming when AI is mentioned. That might have been the case once, but I’m coming around to the idea that I can use AI as a tool to support my business and creativity. Here are four ways I use AI and another that I’m contemplating. How do you use AI?
Brainstorming
Have you ever felt as if you’ve said it all? Unless you constantly have new products to share, the main purpose of your marketing is to let people know what you do and how that helps them. You can highlight different details or benefits and share case studies to talk about your clients, but you can still end up feeling like you’re repeating yourself. Sometimes I’m utterly bored with my marketing, even though I know most of my followers won’t see it most of the time. AI can help me find a new angle and talk about the same things in a different way.
Filling in the gaps
I’m a woman of a certain age, so the brain fog is real. There’s also a risk that I’ll forget something important when I’m writing a new piece. We all grow up seeing life through our own lens, which can make things tricky if we want to write in a way that empathises with our customers’ point of view. I’ve used AI for research, asking about particular businesses’ challenges. If I’m writing a long article, I’ll also use it to create subheadings covering any angles I might have missed in my original research.
Catchy headlines
I enjoy writing headlines, but sometimes I get completely stuck. A good headline lets readers know what to expect, sums up the content and encourages people to click through. Start by telling your favourite AI what you’re writing about and who it’s for. Then ask it to come up with some suggested headlines. If I’m stuck, it helps to get things moving. I’ve never cut and pasted a headline straight from ChatGPT, mainly because they can be incredibly cheesy. It’s helped me to combine different elements and sparked new ideas.
Getting the creative juices flowing
I’ve started to use AI for random research and getting my creative juices flowing. I’m a member of a networking group where we take a prop to each meeting to help make our business memorable. In the first couple of meetings, I did all the predictable ones, like a notepad and pen. I’ve also taken Christmas lights (because I’ll help you shine a light on your business) and a reusable mug (because most of my business conversations start with a cup of tea). Then, I began to struggle. It felt wrong, I mean, I’m supposed to be creative! So, I asked Chat for some ideas and it gave me loads. Some were a bit naff, but others have been useful and inspired me to use items I have around the house.
Prioritising tasks
I haven’t tried this one yet, but I know lots of people who do. They ask ChatGPT to prioritise their workload or help them decide which ideas will help them achieve their business goals. If you ever feel overwhelmed or need your head unscrambling (as I often do), AI can help. Telling an AI about your business goals and asking for help could be a good way forward.
Ready for a chat?
If you want words with the human touch, let’s have a chat. When you work with me, I’ll get to know you and your business and write content that sounds like the best version of you and that your audience will love. That could be monthly blog posts or articles, social media posts, emails or pretty much anything else you can think of!
Please email me to arrange a chat or book a Zoom call to find out more.
Alternatively, sign up for my mailing list, and I’ll send you a free copy of my eBook with fifty (yes, 50) topic ideas for your marketing as a thank you. It also includes hints and tips to help you structure your posts if you’re currently writing your content yourself.