One of the many benefits of writing a blog (if you want to know the others read this) is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love […]
Tag: blogging
Why you need a blog for your business
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a criticism. When you’re […]
Why you need to know the difference between articles and blogs
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster your message on a city centre billboard or nab an […]
Why you need a fresh perspective on your marketing content
When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]
How your blog could benefit from training with a friend
When you want to learn something new there are usually a range of options available. Blogging is no exception (and if you want to know more about the ways you can learn about blogging, read this). Actually choosing the right method for you can be tricky. Do you opt for a workshop where you don’t […]
How you can start learning about blogging
There’s a world of difference between wanting to start a blog and actually doing it. You might like the idea but when it comes to it you don’t know what to write. Perhaps you’re looking at your already packed schedule and wondering where on earth you’re going to fit it in. Maybe you’ve even tried […]
How you can start storytelling in your marketing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]
What I’ve learned from being a PTFA mum
It’s time that I came out of the closet. I’m one of ‘those’ Mums. The ones they warn you about when your child is starting school. I’m the person you’re encouraged to actively avoid in the playground. I’m the chair of the PTFA at my sons’ school. Before either of my kids started school I […]
Why you need to keep your marketing tone consistent
This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent you’ll get better results from your marketing […]
How often should I blog?
It’s the million dollar question (well, probably). More importantly, it’s one of the number one reasons why people are put off writing a blog for their business. You probably already know about all of the benefits of blogging, like getting your customers to know, like and trust you, but somehow it keeps getting put to […]