OK, I hate to say it, but here goes. Blogging isn’t for everyone. There are all sorts of reasons why starting a blog might not be the best thing for your business. Perhaps you just don’t have the time or the skill. Maybe you don’t know what to write. It’s entirely possible that the people who are most likely to do business with you just don’t read blogs.
Of course, you can overcome the challenges of time and skill by paying someone like me to write your blog for you. Then again, that depends on you having the right resources. However, there are still times when blogging could just be bad for business if you don’t get it right. Here are just a few.
We’ve all seen those memes. The ones about people clamouring to buy Kim Kardashian’s new perfume or queueing for days for the new iPhone, but they won’t support a friend’s business. The truth is, as small business owners we’ve got a bit of a mountain to climb. Our friends and family might not need our services. Even worse, they might view it as a hobby that you’ll get tired of. By far the most difficult hurdle lies in persuading our future customers that we offer a better experience than those customer service nightmares they’ve heard about online.
People feel safer shopping with big brands because big somehow means trustworthy. The good news is, your marketing can help to allay their fears. Here’s how to start.
You might think that storytelling has no place in business. In fact, sharing your story is one of the key ways that you can communicate with your customers. A story isn’t just something fictional, a bedtime story for the kids. It’s a way of letting people know that you understand them.
Let me show you what I mean.
Let’s face it, marketing your business can get expensive. There’s always something that you can spend money on, whether it’s fliers to hand out or Facebook adverts. By contrast, getting your name out there by word of mouth is completely free.
But how do you do it? After all, you can’t force people to recommend you. The good news is, there are steps you can take to make it more likely. Here are just a few…