Hallowe’en: what’s your story?

I know that there are lot of different views out there about Hallowe’en. Lots of you love it, others think it’s over commercialised rubbish. Take to Twitter and you’ll find a growing movement of evangelists who see it as Satan worshipping. They clearly haven’t done their research. Hallowe’en grew out of Samhain, the old Celtic […]

Microblogging: why you need to start small

  The idea of writing a blog can seem a bit daunting. Maybe writing doesn’t come naturally to you or you’re just out of practice. Sitting in front of a blank screen trying to come up with something good to blog about could be your worst nightmare. Either that or you try it and end up […]

Blogging vs YouTube: which side are you on?

Ladies and gentlemen, let us consider the contenders in tonight’s match. In the red corner – blogging, communicating with your customers using the written word on your website (or a few other places – but that’s for another blog post). In the blue corner – YouTube, letting you talk to your customers face to face. […]

Does your blog suit the season?

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives you can include references to the things you can help with at the right time. Here’s my […]