Hallowe’en: what’s your story?

I know that there are lot of different views out there about Hallowe’en. Lots of you love it, others think it’s over commercialised rubbish. Take to Twitter and you’ll find a growing movement of evangelists who see it as Satan worshipping. They clearly haven’t done their research. Hallowe’en grew out of Samhain, the old Celtic […]

Is blogging dead?

Every so often you get a little flurry of articles about blogging and they all ask a variation on the same question. Yup, you guessed it. ‘Is blogging dead?’ Now, obviously I have a bit of a vested interest here. Writing blogs is a core part of my business so if everyone suddenly decides that […]

How much marketing is too much?

If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like.  Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page and you can find the product you viewed following you […]