How are you?

I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how are you’? Not just for […]

Why brand consistency is important

In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and prefer to avoid. Successful brands connect. They have personality, […]

Is your blog too serious?

Does your blog need to smile more? When you first write a blog for your business it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other hand, if it’s completely off the […]

How you can create a successful small business blog

It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this wondering why you’d want to blog […]

When not to blog for your business

Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that) and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea for most businesses. […]

You can find the time to blog (honest!)

OK, I know that’s a sweeping generalisation. There will be plenty of you who really can’t find the time. If adding another thing into your week means giving up sleep or spending time with anyone you care about, don’t do it. Maybe you don’t even want to blog, and that’s fine. That’s what I’m here […]

Is your marketing plan ready to go for the New Year?

When you’re a small business owner the fact that you make your own marketing plan can be both a blessing and a curse. It’s always a good idea to give a new marketing plan a few months to bed in before you look back and assess whether it’s working. When you’re the one looking at […]

5 business Christmas gifts that will feed your entrepreneurial spirit

Have you made a Christmas list? When you run a business,Christmas gifts can start to shift towards practicality, or even become completelyintangible. For most of the small business owners I know, the list goessomething like this: More sleep. Even more sleep. Snacks. Financial security. Wine. Does that look familiar? Now obviously that list is onlyuseful […]

Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to […]

5 Christmas blog post ideas for businesses that create the perfect day

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but […]