Did you start off in business thinking about how wonderful it would be to be your own boss? Yes, me too. The idea of getting to do what I loved for a living was pretty intoxicating. We all know that running a business means working hard, but do any of us think about the business support we might need?
Keeping everything going on your own can become a bit of a struggle over time. You won’t get a medal for running yourself ragged. Here’s how you can get great business support and save your sanity.
The New Year is ages away. You’ve still got six weeks to Christmas and you’re focused on that. You don’t need to work out what’s happening with your New Year marketing yet, do you?
Obviously, I’m kidding. If you aren’t busy with Christmas related work already, you soon will be. Suddenly you’ll find yourself on 5th January wondering what on earth just happened.
If you don’t want your New Year marketing to be found wanting, start here and you’ll be sorted out in no time.
Whether you’re running a small bed and breakfast or a multi-million pound resort, people have to want to be where you are if you’re going to succeed. That can create a whole host of different challenges. You might be competing with hundreds of other hotels in the middle of a popular city, or trying to attract visitors to a place they’ve never heard of. Marketing your destination effectively shouldn’t just be down to the local tourist board. Everyone has a role to play.
Here’s why you need an effective marketing plan and how to go about building it.
If you work for a huge corporation in a massive marketing department, the chances are you won’t learn anything new from me. Of course, if you have a marketing plan and you need a copywriter, please get in touch.
When you’re a one person business, everything falls to you. Coming up with a marketing plan alongside everything else that needs doing can just seem like an extra chore. In fact, making a plan helps you to delegate when you need to. Realising that you’re not going to have time to do everything is much easier to deal with when you know in advance and can get some help.
So, where do you start?