How much time, money and effort do you spend on content marketing? I’m going to hazard a guess that at least one of those things is going to loom large in your marketing efforts. Hopefully it’s working for you. (If it’s not you can go back to basics and sign up for my email series where I teach you how to start writing a good quality blog and make it work harder for you.) However, this is not one of those blog posts where I take you back to the basics of content marketing. This is the one where I tell you how important it is to keep in touch with your customers once you’ve found them.
Keeping in touch with your customers doesn’t have to be a big thing but it’s really worth the effort. Here’s how you can do it and why you need to.
If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like. Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page and you can find the product you viewed following you around the internet. It’s enough to make you feel heartily sick of a product or business you may once have admired. Of course, most of us have the opposite problem. It’s a challenge to get our message in front of the right people. However that doesn’t stop most of us worrying about annoying our followers by sharing too much. The question is, how much marketing is too much? If you’re really worried about getting on everyone’s nerves, here are a few ways to avoid it.
Have you ever avoided a confrontation, in business or life generally? Do you feel as if you backed down when you should have stood up or did it teach you something else?
I once had a confrontation that played on my mind for a very long time. I decided to tell you about it because I finally learned something from it and I thought it might help if you were struggling with something similar.
If you’ve never heard of customer personas before, don’t panic. It’s basically a fancy way of saying ‘who do you want as your customer?’ I’ve talked about the importance of getting to know your customers before, but this time we need to get down to the nitty gritty. You need to get as much detail as you can into your customer personas or they just won’t get you the results you want.
Let’s get started…