How much time, money and effort do you spend on content marketing? I’m going to hazard a guess that at least one of those things is going to loom large in your marketing efforts. Hopefully it’s working for you. (If it’s not you can go back to basics and sign up for my email series where I teach you how to start writing a good quality blog and make it work harder for you.) However, this is not one of those blog posts where I take you back to the basics of content marketing. This is the one where I tell you how important it is to keep in touch with your customers once you’ve found them.
Keeping in touch with your customers doesn’t have to be a big thing but it’s really worth the effort. Here’s how you can do it and why you need to.