Are you a business owner or a writer? It’s completely possible to be both, especially if you have a writing or marketing based business. However for most people it’s one or the other. If you went into business to make a product or offer a service that’s nothing to do with writing, the idea of […]
What to expect at a blogging workshop
Trying something new can be a bit scary. You hear all these people who say ‘what have you got to lose?’ and ‘you get more confident when you try scary things’. (Actually, I do that last one.) Asking what you’ve got to lose is a complete minefield. We all get those questions running through our […]
Do you need a blogging workshop?
Do you need a blogging workshop? How do you begin to decide? How do you decide what training you need in your business? Or, to put it more accurately, how do you decide what you actually need when you’ve been bombarded with an endless stream of adverts and emails telling you why this course is […]
What do you get out of a conference?
I’ve been to a few different conferences during my working life and they’ve all taught me something different. The biggest benefit is that I’ve become more discerning about the ones I attend. The drive to behave like a business owner and only invest where it’s warranted gets stronger every day. In terms of attitude I […]
How you can use brainstorming to boost your business
I know, I know – brainstorming is such a corporate word you’re probably squirming already. However, I’m afraid to say that it’s the best I have for this particular subject. ‘Putting your heads together’ and ‘having a strategy session’ where you ‘think outside the box’ are equally bad as potential entries in buzzword bingo and […]
How to develop your content strategy
You know that you need a content strategy which aligns with your goals (and if you don’t read my last two blogs here and here). Actually coming up with one is a whole different kettle of fish. If you haven’t got the faintest idea where to start, you’ve come to the right place. Your content […]
Does your content marketing strategy match your goals?
Believe it or not, there are those who think that people who talk about strategy are out of touch with their clients’ lives. They probably think that a strategy is created somewhere off in cloud cuckoo land. I disagree. You can use whatever word you like for it, but a strategy is basically a plan. […]
Why you need a content marketing strategy
I’ve found that there are two types of business owner. The ones who love strategy and planning and actively seek out tools to help and, well, the other kind. To be fair even they could be split into two camps. People who know they need a strategy but just can’t quite bring themselves to do […]
Why do Christmas stories resonate with us?
As I write this we’re heading towards Christmas and I know that a lot of you are starting to wind down. I’m always reluctant to write off the end of a year but I understand the impulse. This year seems to have flown by. There’s political turmoil that’s making everyone feel tired. There have been […]
What Christmas stories are you telling?
At Christmas it’s easy to feel as if everything has become overly commercialised. When you’re running a business you might feel as if you’re just contributing to the problem. After all, the run up to Christmas is often referred to as the ‘Golden Quarter’ because of the increase in sales. The good news is that […]