If you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and […]
Why you need to know the difference between articles and blogs
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster your message on a city centre billboard or nab an […]
Why you need a fresh perspective on your marketing content
When you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that […]
How your blog could benefit from training with a friend
When you want to learn something new there are usually a range of options available. Blogging is no exception (and if you want to know more about the ways you can learn about blogging, read this). Actually choosing the right method for you can be tricky. Do you opt for a workshop where you don’t […]
How you can start learning about blogging
There’s a world of difference between wanting to start a blog and actually doing it. You might like the idea but when it comes to it you don’t know what to write. Perhaps you’re looking at your already packed schedule and wondering where on earth you’re going to fit it in. Maybe you’ve even tried […]
How you can start storytelling in your marketing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not just a case of telling […]
What I’ve learned from being a PTFA mum
It’s time that I came out of the closet. I’m one of ‘those’ Mums. The ones they warn you about when your child is starting school. I’m the person you’re encouraged to actively avoid in the playground. I’m the chair of the PTFA at my sons’ school. Before either of my kids started school I […]
How you can create a call to action that works
Whenever you create a new piece of content for your business you need to think about what you want it to do. I know that might feel as if I’m asking you to analyse every single little thing that you put out there (and I am) but it doesn’t have to be a pain. Your […]
Your marketing: Why you need to know about A/B testing
I know that some of you roll your eyes when I start talking about technical stuff. Others rub their hands in glee. Whichever one of those you are, you need to know about A/B testing. This recent blog talked about getting to grips with your data by looking back and analysing what worked in the […]
Why you need to invest in writing
I had a fabulous meeting with a lovely lady recently and it got me thinking (again) about all the different skills you need in business. She was talking about all of the different elements that she was bringing together to make sure that the message she was sending reflected her values and the work that […]