Let’s face it, running a business can be lonely sometimes. If you work alone you can start to feel isolated. Even if you have people working for you, it’s tough when the decision making is all on your shoulders. It’s at times like this that it’s important to take a breath, look around and remind […]

When it comes to choosing some social media platforms for your business, the possibilities are endless.  Where do you start? Should you just post everywhere and hope for the best? Would you get any actual work done if you did? There isn’t a one size fits all answer, but there are ways to make life […]

I know what you’re thinking. Diversify my content? How many pairs of hands does this woman think I have? I know, you’re already up to your eyeballs and when you’re not it feels as if your business will never come to anything. However, if you want to diversify your content it could be easier than […]

Do you tell people your business story? If not, why not? You might think its unremarkable and well, maybe a bit boring, but it’s not. Self-employment might be getting more popular, but if you’ve started your own business you’ve still taken a leap into the unknown. Even if you’ve still got a day job, adding […]

Over the last year or so it feels as if everyone has got a course to sell. I’m clearly part of their key demographic as I can’t open Facebook without being told how one course or another is going to transform my business. I don’t necessarily have a problem with this. I need to learn […]

Online networking is a wonderful thing. I’ve met some wonderful people through Facebook groups that I would never have bumped into in real life. When you run a business the loneliness is often the toughest thing. That can be true whether you work alone, like me, or even if you’re the boss. Social media can […]

OK, I hate to say it, but here goes. Blogging isn’t for everyone. There are all sorts of reasons why starting a blog might not be the best thing for your business. Perhaps you just don’t have the time or the skill. Maybe you don’t know what to write. It’s entirely possible that the people […]

We’ve all seen those memes. The ones about people clamouring to buy Kim Kardashian’s new perfume or queueing for days for the new iPhone, but they won’t support a friend’s business. The truth is, as small business owners we’ve got a bit of a mountain to climb. Our friends and family might not need our […]

You might think that storytelling has no place in business. In fact, sharing your story is one of the key ways that you can communicate with your customers. A story isn’t just something fictional, a bedtime story for the kids. It’s a way of letting people know that you understand them. Let me show you […]

Let’s face it, marketing your business can get expensive. There’s always something that you can spend money on, whether it’s fliers to hand out or Facebook adverts. By contrast, getting your name out there by word of mouth is completely free. But how do you do it? After all, you can’t force people to recommend […]